Undaunted Lopez Book Review

The book Undaunted the Lopez Legacy by Raul Rodrigo was launched last November 22, 2010. It is about the Lopez generations from 1800 to 2010.  The book was a tribute to the old Lopezes who worked hard to pass on an admirable family legacy to the younger generations. It’s full of photos that date back from the early 1800’s to present. The Undaunted Book was published to show people how the Lopez clan from Iloilo grew from a small business to one of the Philippines’ largest family owned company.  The book is full of photos and stories that took me like I was really there in the very moment it happened.

Undaunted Book, Lopez Values

With Emeritus Chairman Oscar Lopez (Photo by Carl Valenzona)

The book written by Raul Rodrigo entitled Undaunted, timelines the family history of the Lopez clan from 1800-2010. The book was launched last November 22, 2010 at the Rockwell Tent, Makati City. Undaunted showed how the close knit Lopez family struggled and fought several opposing factors to pass on their family legacy from one generation to the next. Today, the Lopezes play a vital role in the Philippine economy and has been serving the Filipinos for almost two centuries.