Wednesday, September 26, 2012

Creating a Brand and Marketing Your Company Online

Creating a Brand and Marketing Your Company Online
Marketing your business is essential for enjoying maximum profits and greater online visibility. There are many companies competing for your customer's business, and getting your brand in front of them is the key to capturing their business time and again. By following a few online marketing techniques, you will be able to increase your company's profits and enjoy business success.

Create a Brand
The first step in increasing your presence online is to create a brand that is recognizable and attractive. Your brand should carry through to all of your efforts, both online and offline. Your brand is a reflection on your company. Include information about your brand in all of your correspondence, including email signatures. Your logo, website, business cards and promotional items should all reflect your brand and your company's ideals.

An excellent example of the importance of online branding is Phorm CEO, Kent Ertugrul. His philosophy on marketing is that it should be prominent and consistent. His company offers custom marketing plans for small businesses that create a "living brand" approach. This approach carries through all of the company's marketing efforts, attracting new customers that are loyal followers to the brand.

Create an Online Presence
One of the best ways to take command of the market share is through a powerful website. Your website is your 24-hour salesperson, never taking a day off when it comes to promoting your products or services. Make sure your website is attractive and user-friendly. Use your web address on all of your correspondence, from business cards to stationery.
Use search engine optimization to make your website easier for search engines to find. Create a blog and update it with custom content often. Include media items like pictures, webinars, podcasts and videos to increase site traffic. Use local search terms to increase your search engine prominence in local searches. Many searchers are more likely to do business with local companies when buying online. Take advantage of this by including local terms in your website content.

Use Social Media
YouTube is the second most searched site on the Internet. Use this to your advantage by creating a custom video that describes your products and services. Create an informational or instructional video that is both helpful to the viewer and promotion for your business. Videos are an excellent way to promote your company online.

When it comes to marketing online, making your brand stand out is essential. Start your online marketing campaign today.

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