Solaire Resort and Casino, the
Philippines’ premier integrated resort, in partnership with Air Asia
unveils a breakthrough branding project in the Philippines.
Solaire again
raises the bar as it wraps its brightly colored livery on Air Asia’s
popular Airbus A320, which is scheduled to embark on its maiden flight
this July. Solaire
is the first-ever consumer brand in the country to fully wrap and brand
a commercial airline, with an underlying thrust of further promoting
tourism in the Philippines and in greater Asia.
This dynamic collaboration
between Solaire and Air Asia represents another step forward in an
on-going journey towards providing modern travel and leisure experiences
for its customers, with a fresh new approach to their target market.
This partnership will facilitate more passenger and cargo traffic in
both regional and domestic flights, and foster stronger trade, cultural
and tourism ties within Asia.
“This milestone is a key
undertaking between two passionate brands with entrepreneurial and
dynamic mindsets. This unprecedented branding project in the Philippines
may be taken as a "leadership statement," which attests to Solaire's
strong growth momentum in the industry. Yes we are again raising the
bar; this time we're taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.
Currently, Solaire’s brand
colors are donned by just one airplane, but nothing is stopping them
from further rolling out this innovative wrap on additional aircrafts in
the future wih broader partnership arrangements. The campaign will
continue until 2016 and it is envisioned that this high-impact ad in the
sky will generate more hype and publicity as the partnership
progresses.
Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This
aircraft-branding campaign is a strategic branding initiative which
would allow us to literally take our brand to greater heights. We have
created amazing moments for our customers since Solaire launched last
year, and now we’re aiming to further connect with our local &
foreign guests and travellers by reinforcing our brand presence in the
country’s airports.
Sky Solaire will enable us to get immediate
traction on this effort and even take it to a level all its own.”
In-line with Solaire’s “Create Your Moments"campaign,
which highlights Solaire as the perfect place to create unforgettable
memories, this fitting partnership with AirAsia, one of Asia’s leading
and multi-awarded airlines in their category, harmoniously evokes the
key thrusts of customer service, hospitality, and excitement for both
their industries. This marketing initiative is also primed to open up
new revenue streams for both the integrated resort and the airline
carrier.
AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia
Philippines is a sociable and innovative brand. We also take pride on
our collaborative nature. This new livery demonstrates our creative
approach to partnerships and marketing opportunities especially with
companies that support our vision to grow tourism.
We are thrilled to
carry Solaire’s brand in the sky and on the grounds at the airports here
and abroad extending to as far as our destinations in Malaysia, China
and Korea.”The Solaire experience is
stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse
dining options and impressive gaming facilities, which have all
contributed to the way people people view resort casinos in Manila.
Many have opted to extend their stay at the resort, to have simply
grown to embrace the aspirational and stress-free lifestyle offered to
them at Solaire. Solaire Resort and Casino clearly offers the utmost
experience of comfort, elegance and luxury in the Philippines right now. - Solaire Resort Press -
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