Its VPF or the Virtual Print Program allowed theater owner in the Philippines. To hasten its digitalization across the country. VPF a financial mechanism for funding the 1st purchase of digital cinema equipment. Invented by 6 major hollywood studios designed to allows its theater owners to recoup its equipment cost.
DCinema deploying entity on the implementation of Virtual Print Program. The vision of v all cinemas in the Philippines running in digital technology by year 2013.
Aside from enhanced viewing experience for movie fanatics. This conversion will also benefit the film industry as it lowers its distribution, editing and reproduction cost compared to the regular we used the analog cinema. "60k digital screen are now up in running worldwide, around 28k of these converted in 2011". Said Rey Del Poso - President/CEO DCinema. "The cost of conversion is at its lowest given the high demand so I encourage all theater owners in the country to take advantage of the global trend and rally towards this digital revolution"
See this technology in SM Cinemas 1st in Cinema 1 at the block of SM North Edsa. Ayala digital cinemas, Robinsons Galeria Digital Cinemas, Starmall and Bohol Quality Cinema have embraced this technology as well. DCinema is also expecting more theathers to follow in the coming days.