Instant Jobs, Real Impact: Stories from SM Group Job Fair at SM North EDSA

   

“Hindi ko po akalain na matatanggap ako ngayon,” shared Felo Garcia, hired on the spot as a Sales Associate. “Salamat po SM dahil makaka-provide na ako sa mga pangangailangan ng anak ko at pamilya ko.”

Another hired-on-the-spot applicant, Joel Azores, emphasized the credibility and impact of the event, saying, “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito.”

With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities.

Led by SM Retail, the job fair gathered companies from across the SM Group’s diverse businesses—spanning malls and real estate, retail, food and beverage, logistics, education, and banking. More than just high foot traffic, the event delivered high intent, high engagement, and strong hiring outcomes.

From application to employment—on the same day

One of the strongest highlights of the job fair was the number of applicants hired on the spot (HOTS), showcasing the efficiency and accessibility of SM’s hiring ecosystem.

For many job seekers, the experience was nothing short of life-changing. Through on-site interviews and real-time assessments, applicants were able to move quickly from application to employment—removing the long waiting periods often associated with traditional recruitment.

A job fair that works for real people

For many first-time job seekers and breadwinners, the SM Job Fair offered not just jobs—but relief, speed, and hope. “Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.”

This immediate hiring momentum reflects SM Retail’s consistently strong hiring demand and absorption rates, ensuring that SM Job Fairs translate into real jobs—not just applications.

Employers meet job-ready talent, faster

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.

 “Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

Meanwhile, financial services firms highlighted the long-term success of hires from SM Job Fairs.

“The candidates we hired from our last job fair here at SM North EDSA have good profiles,” shared Tia Macatlang of BDO Life, “and we see that they are now successful financial advisers.”

Strengthening employment through public-private collaboration

The job fair was held in partnership with key government agencies, including the Department of Labor and Employment (DOLE) and the Public Employment Service Office (PESO)—underscoring the value of public-private collaboration in employment generation.

 

“Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”

SM Government Service Express: making hiring easier, faster

To further simplify the employment journey, the job fair featured SM Government Service Express, a one-stop hub where applicants could process pre-employment requirements in one location.

Participating agencies included the Social Security System (SSS), Pag-IBIG Fund, PhilHealth, and the Philippine National Police for police clearance.

“Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers,” explained Adolf Hernandez of PhilHealth QC. “May hired on the spot ka na, at nandito na rin ang mga government agencies para sa requirements.”

SSS echoed this, emphasizing accessibility: “Importante na sumasali ang mga government agencies sa job fairs,” said Ava Michelle Estrella of SSS, “kasi on the spot, natutulungan namin ang applicants sa pagkuha ng requirements.”

Bringing opportunities closer, nationwide

Following the strong turnout at SM City North EDSA, SM Supermalls continues to bring job opportunities closer to Filipinos with a series of job fairs nationwide this March:

• March 4 – SM Center Antipolo

• March 6 – SM Mall of Asia

• March 11 – SM City Davao

• March 13 – SM City Trece Martires

• March 20 – SM City North EDSA

• March 25 – SM City Urdaneta Central

• March 26 - SM City Tuguegarao

• March 27 – SM City Trece Martires

• March 27 – SM City Cauayan

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Jobseekers are encouraged to bring multiple copies of their resume, valid IDs, and other basic pre-employment requirements, and to arrive early to maximize interview opportunities. Admission to SM Job Fairs is free and open to the public, unless otherwise specified.

For updates on schedules and participating employers, applicants may visit SM Supermalls’ official social media pages or inquire at the customer service desk of participating malls.

Turning malls into platforms for opportunity

The continued success of the SM Job Fair highlights how the country’s most loved malls are evolving beyond retail becoming platforms that deliver real-world solutions for Filipinos.

By bringing together employers, job seekers, and government agencies in one accessible space, SM Supermalls continues to max out experiences—turning malls into hubs where careers begin, requirements are completed, and futures move forward.

At SM Supermalls, opportunities don’t just exist—they feel possible. 

About SM Supermalls – Job Fairs 

SM Supermalls one of Southeast Asia’s leading mall developers continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs across its malls nationwide. As the country’s most preferred and loved retail destination, SM designs job fair experiences that are personal, inclusive, and responsive to different job seeker tribes

from fresh graduates and career shifters to experienced professionals matching them with employers aligned to their goals and aspirations. More than a venue, SM serves as a platform for empowerment, connecting talent to opportunity, strengthening workforce development, and supporting inclusive economic growth through strong partnerships. 

Asia’s biggest dog show is back at the Smart Araneta Coliseum

Canines are set to take center stage at the biggest dog show in Asia — the Philippine Circuit 2026 — from January 20 to 25, 2026, at the Smart Araneta Coliseum.

Now in its 12th year, the Philippine Circuit is organized by the Philippine Canine Club, Inc. (PCCI), a non-stock and non-profit organization dedicated to promoting love and compassion for purebred dogs. The event demonstrates PCCI’s commitment to propelling the canine experience onto the global stage.

This year’s spectacle will be headlined by the 2026 Federation Cynologique Internationale (FCI) World Grooming Competition, which will highlight the skill and artistry in dog grooming. Dogs and dog handlers from across the globe will showcase creative styling, breed-specific cuts, and technical ability.

Alongside this contest, there will be 12 All-Breed Championship Dog Shows, mediated by renowned international judges to ensure fair and healthy competition. With 7,440 entries representing 91 breeds, the Philippine Circuit 2026 continues to showcase the diversity of breeds and their unique qualities.

Dog lovers will witness lovable Pembroke Welsh Corgis, charming French Bulldogs, fluffy Pomeranians, friendly Golden Retrievers, and more, skipping around the Smart Araneta Coliseum with glee, together with their proud handlers.

Last year, an American Cocker Spaniel earned the title of Grand Champion, impressing judges with its sophistication. A Borzoi claimed Best in Show, while a Chow Chow was awarded Best in Show for Philippine-born dogs, highlighting the expertise and dedication of local breeders.

“The Philippine Circuit is more than a competition,” said Irene L. Jose, COO of Uniprom Inc. “It’s the celebration of camaraderie between humans and dogs. This event is a gathering of the dog-loving community and their love for purebred dogs.”

The event also aims to educate people about dog grooming and its critical role in canine health and hygiene. Dog grooming is essential in controlling parasites, fleas, and other infections. It also helps in the early detection of lumps, bumps, and other health problems. More than its aesthetic function, dog grooming is imperative for canines’ overall well-being.

PCCI Groomers Certification conducts seminars to professionalize dog groomers in the Philippines, ensuring they are equipped with the necessary skills and knowledge to deliver high-quality services.

PCCI is also a member of the FCI, an international organization of registering bodies based in Brussels, Belgium. PCCI is the only FCI-accredited registering body in the Philippines for purebred dogs.

To know more about this event and other activities of PCCI, please visit https://www.pcci.org.ph/. You may also follow them on Facebook and Instagram. To learn more about the Smart Araneta Coliseum, please visit www.smartaranetacoliseum.com.

SM Supermalls and DICT launched Digital Corners in SM Job Fairs Empowering job seekers and SHS learners through digital upskilling

Department of Information and Communications Technology (DICT) Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding (MOU) to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills.

Quezon City, Philippines — November 6, 2025. SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially introduced Digital Corners to SM Job Fairs—an initiative launched during the J.O.B.S. Immersion for SHS 2025 held at the Skydome, SM City North EDSA.

An innovative learning solution, the Digital Corner is designed as a free, open-access upskilling hub within SM job fair venues. It offers job seekers training opportunities on digital literacy, Python programming, Google Career Certificate courses, basic networking, coding, cybersecurity, and online entrepreneurship.

SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed.

“This is the next step in our collective efforts to not only match jobs with job seekers but to equip them with future-ready digital skills,” said Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls. “By housing this initiative in SM malls, we’re turning job fairs into job-and-learning fairs—places where opportunity and capability meet.” The Digital Corner is expected to benefit thousands of Filipinos annually, especially graduating SHS students preparing to enter the workforce or pursue further training in tech-enabled fields.

DIGITAL EMPOWERMENT STARTS WITH SHS STUDENTS

Nearly 1,000 SHS students, accompanied by parents and teachers from over 40 schools, participated in the J.O.B.S. Immersion for SHS 2025 launch. The event marks the rollout of the Enhanced Work Immersion Pilot (EWIP), a collaboration between the Department of Education (DepEd) and the Private Sector Advisory Council (PSAC), with SM Supermalls serving as a key venue and industry partner, alongside SM Retail.

The Skydome at SM City North EDSA buzzed with energy as a thousand of Senior High School Students took their first step from classroom to career during the launch of the J.O.B.S. Immersion for SHS students, a program bridging education and employment opportunities for young learners

The EWIP is transforming the SHS experience by increasing work immersion hours from the current 80–320 hours to 420–640 hours. This expanded, hands-on training is backed by industry partners who co-develop training plans to align classroom learning with real-world skills in sectors like retail, hospitality, and technology.

Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities

At the launch, companies including SM Retail and Newport World Resorts provided students with insights into job expectations and workplace values. Throughout the day, students also attended career readiness sessions with experts and explored opportunities presented by industry and government partners in a special Digital Economy Showcase.

Industry leaders from SM Retail VP for Human Resources Ms. Maria Teresa P. Portillo, Newport World Resorts Marketing and Administrative Head Mr. Mark Ross Rubio and Department of Science and Technology- Information and Communications Office (DOST-ICT Office) Deputy Executive Director Ms. Beatrice Quimson share career insights and mentorship during the SHS Immersion Talks.

SM MALLS: THE FUTURE OF OPPORTUNITY CENTERS

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—remains a steadfast partner in nation-building by opening doors to employment through accessible job fairs in its 88 malls nationwide.

For four decades, SM has evolved into more than just a retail destination—it has become a platform for empowering Filipinos with livelihood opportunities, bridging job seekers with employers, and uplifting lives through strategic partnerships that foster workforce development and inclusive economic growth.

Your Radiance, Your Runway: Look Confidently Radiant on and off the Runway with Cetaphil Bright Healthy Radiance

Confidence starts with bright, healthy skin.

Between work, errands, family, friends, and the flurry of the upcoming holidays, our schedules are packed - yet our skin deserves to stay bright and radiant through it all. Because even on the busiest days, confidence shouldn’t take a back seat.

That’s why Cetaphil Bright Healthy Radiance partnered with SoFA Design Institute for its 2025 Graduation Show, where models, designers, and artists balanced packed schedules yet still took the runway with confidence and radiance.

The collaboration celebrated creativity, courage, and individuality in full color, spotlighting the next visionaries of Filipino fashion while reminding us that confidence isn’t just about what we wear — it begins with the self, and with skin that looks and feels its healthiest.

As the runway came alive with personal stories and self-expression, Cetaphil Bright Healthy Radiance stood beside them, championing radiance that feels as good as it looks; not only under the spotlight, but in everyday life.

Whether you’re walking a runway or chasing your own goals, Cetaphil Bright Healthy Radiance works gently behind the scenes to keep skin bright, healthy, and radiant. With every step, anyone can take on life like it’s your runway. This is your radiance, your runway.

Radiance, the Gentle Way

Bright skin doesn’t need to come at the expense of sensitivity. Cetaphil Bright Healthy Radiance offers clinically proven brightening care that’s gentle on sensitive skin — proving that radiance can be kind, and confidence can be soft yet powerful.

At the center of this radiance movement is the Cetaphil Bright Healthy Radiance Perfecting Serum, powered by Niacinamide, Sea Daffodil, Vitamin C, and Advanced Peptides. With its 7x Power for visible radiance, the serum delivers brighter, healthier-looking skin in as fast as 2 weeks — all while remaining kind to sensitive skin, even under daily stress.

“As a dermatologist, I remind my patients that lasting brightness doesn’t come from harsh treatments but from consistency and care. When skin is under stress, it becomes more vulnerable, so the gentler your approach, the stronger and more radiant your skin will be,” said Dr Gaile Robredo-Vitas.

For all-around radiant skin, the Bright Healthy Radiance lineup keeps skin bright, hydrated, and protected:

• The Brightness Reveal Creamy Cleanser lifts impurities while maintaining the skin’s natural moisture barrier. The Brightness Refresh Toner delivers instant luminosity for brighter skin.

 • The Brightening Day Protection Cream and Brightening Night Comfort Cream provide lasting hydration and strengthen the skin barrier for a more even, radiant complexion.

 • The Brightness Reveal Bar and Brightening Lotion extend clinically proven brightening care beyond the face with gentle, non-drying formulas that reveal visibly more radiant, even-toned skin.

At the event was Cetaphil Bright Healthy Radiance Brand Ambassador Catriona Gray, who shared her love for all the products, specifically the Perfecting Serum, thanks to its multi-action benefits of brightening and improving skin health. “This is a major step in my skin routine,” said Gray, fresh off the runway. “I use it every time to give a boost of radiance to my skin and also reduce the occasional dark spot. No matter what happens, I know my skin is taken care of, and that’s what makes me more confident when it’s time to face the camera.”

Where Everyday Life Meets Skin Confidence

The SoFA Graduation Show graced us with individuality and the culmination of years of dedication — brought to life as artistic masterpieces on the runway. While the show celebrated creativity and confidence, Cetaphil Bright Healthy Radiance extends that message beyond fashion, into the everyday.

Because when you feel good in your skin, you shine brighter. And when your skin is bright and healthy, every day becomes your runway.

Shop Cetaphil Bright Healthy Radiance at Watsons, Mercury Drug, Lazada, Shopee, and TikTok. For more skincare stories and updates, follow @cetaphilbrighthealthyradiance on Instagram.

 

About Cetaphil Bright Healthy Radiance

Formulated with GentleBright Technology™, Cetaphil Bright Healthy Radiance is a dermatologist-developed line that delivers visibly brighter, even-toned, and healthy-looking skin — while remaining gentle enough for sensitive skin.

About SoFA Design Institute

SoFA Design Institute is the Philippines’ leading fashion and design school, known for cultivating creativity, innovation, and the global perspective of the next generation of design leaders.

Camella Continues North Luzon Expansion with Launch of Camella Solano in Nueva Vizcaya

Rising on 17 hectares of scenic land along the National Highway in Barangay Bascaran, Camella Solano introduces an iconic community that blends form and functionality.

The heart of Nueva Vizcaya came alive in a celebration of culture, community, and contemporary living as Camella unveiled Camella Solano through Florece: Modern Lifestyles in Full Bloom. Held at Balai Gloria Hotel in Solano, the event marked a milestone in the continued expansion of the Philippines’ most trusted and preferred housing brand across North Luzon, bringing its signature blend of comfort and convenience to the province known as the Gateway to the Cagayan Valley.

Bb. Pilipinas 2024 finalist, Zen Han,  hosted the event with elegance and enthusiasm while guests were treated to dynamic performances embodying the motion of modern Filipino life.

A blooming breakthrough 

Inspired by the passionate pulse and poetry of a Spanish fiesta, Florece captured the essence of a life well lived, where communities burst with vitality, possibilities unfold with promise, and aspirations reach their finest season. The occasion celebrated not only the prospects of its newest residential development but also the spirit of progress shared by the people of Solano. 

Hon. Atty. Philip Agraan Dacayo, Mayor of Solano, welcomed esteemed guests, homebuyers, investors, and business partners to “Florece,” the grand launch of Camella Solano

Guests, homebuyers, investors, and business partners were welcomed by Zen Han, who hosted the event with enthusiasm. Setting the tone for the afternoon, Ailene Sarmiento, Group Head for North Luzon and Mega Manila, delivered heartfelt remarks that highlighted the enduring mission of Camella: to create lifestyles that flourish, designed for Filipino families who dream of a better and brighter tomorrow.

Vista Land Group Head Ailene Sarmiento, delivered heartfelt remarks that highlighted Camella’s mission to create lifestyles that flourish, designed for Filipino families who dream of a better and brighter tomorrow.

For his part, the Hon. Atty. Philip Agraan Dacayo, Mayor of Solano, welcomed Camella with an inspiring message saying, “Every home that will be built in Camella Solano will hold more than windows and walls-it will hold stories. Stories of parents who work hard for a better life.

Stories of young people who will dream bigger. Stories of families who will plant  their future in Solano. Because a true community is not built of cement-it is built of character. Built by people who believe in unity, peace, and progress with purpose. When we are united, nothing is impossible. And tonight, we move forward together.” 

Each Camella development reflects its expertise in strategic location selection, space planning, and sustainable architecture, landmarks that define the lasting legacy of the Philippines’ largest homebuilder.

Concept Development Officer Ar. Cristina Boñula presented the vision behind Camella Solano, detailing how the design captures the dream of Novo Vizcayano living. Her presentation displayed a future-ready community that enhances family life while preserving the natural beauty of the province.

Homeowners will enjoy recreational amenities, including a clubhouse, swimming pool, and multi-purpose courts for family and community bonding.

In true Florece fashion, the event echoed the rhythm of a Spanish fiesta. Guests were treated to dynamic performances, including a soulful salsa and a stirring paso doble, embodying the motion of modern Filipino life. The ceremonial toast led by Hon. Atty. Philip Agraan Dacayo, Mayor of Solano, alongside Group Head Ailene Sarmiento, Officer-in-Charge for North Luzon Rona Roces, Ar. Ryan Erese, Ar. Tina Boñula and Group Accounting Head Norris Gonzales, formally sealed the partnership and shared prosperity for Nueva Vizcaya.

Where dreams meet design

Rising on 17 hectares of scenic land along the National Highway in Barangay Bascaran, Camella Solano introduces an iconic community that blends form and functionality. Homeowners will enjoy recreational amenities, including a clubhouse, swimming pool, and multi-purpose courts for family and community bonding.

The ceremonial toast led by Hon. Atty. Philip Agraan Dacayo, Mayor of Solano, alongside Vista Land Group Head  Ailene Sarmiento, Ronabelle Roces, Ar. Ryan Erese, Ar.  Tina Boñula,  and Accounting Head Norris Gonzales, sealed the partnership with Nueva Vizcaya.

Echoing the charm of Spanish seaside villages, Camella integrates Mediterranean touches into its house models, their color palettes evoking the warmth of the morning sun, the deep blue of the sea, and the soft tones of the shore. Each home is designed to maximize space, with layouts catering to different life stages, whether for a young professional, couples starting a family, multigenerational households, returning OFWs, or retirees seeking a suburban setting.

Camella ensures round-the-clock safety through roving guards and high perimeter walls. Its proximity to academic institutions, workplaces, healthcare facilities, and commercial centers provides ease while maintaining a serene environment close to nature.

The Philippines’ largest homebuilder

For nearly five decades, Camella has been building homes in beautifully planned communities across the Philippines. With the widest geographic reach, Camella continues to create thriving communities that embody innovation and inclusivity. With over 600,000 homeowners across 1,240 communities in 49 provinces and 147 cities and municipalities, Camella remains at the heart of Filipino homeownership.

As North Luzon continues to forge forward, Camella remains steadfast in its support, building where development meets desire. Through Camella Solano, Nueva Vizcaya steps onto the map of progress, offering families a life framed by mountains, fueled by heritage, and fashioned for future growth.

Discover more about Camella at www.camella.com.ph and follow @CamellaOfficial.