SM Prime: Engineering a Sustainable Future

SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.

Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a strategic framework that leverages the company’s extensive operations, significant economic impact, and cultural influence.

SM Prime’s sustainability journey began in the 1990s, guided by a focus on resilience and practicality. The company has always valued substance over style, favoring strategies grounded on real-world application rather than flashy, short-term fixes. Its strategy is built on what truly matters to the business and the community it serves, ensuring that its sustainability efforts are both effective and enduring.

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals: (1) Environmental sustainability, (2) Prosperity for all, and (3) Climate resilience.

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

Under its environmental sustainability strategy are two significant programs released by the company: Net Zero by 2040 and #SMWasteFreeFuture.

Net Zero by 2040

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability,” said Jeffrey C. Lim, SM Prime President and CEO.SM City Santa Rosa's solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens.

SM Prime gathers the community for a #SMWasteFreeFuture.

SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos. “As a community, we strongly believe in our ability to contribute to solving today's waste issues.

We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together,” said Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

Water stewardship

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.

Prosperity for all
SM Prime’s developments serve as catalysts for socio-economic progress, delivering tangible benefits to all stakeholders. Founded by Henry Sy, the company remains committed to his vision of bringing world-class developments to the Philippines. A vision perfectly exemplified through the Mall of Asia Complex which offers a blueprint for future cities that go beyond commercial success to embrace a holistic approach to urban development.

SM Prime celebrated its 30th year as a publicly listed company last July 23, signifying three decades of service and transformative growth in the Philippine real estate industry.

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” – JEFFREY C. LIM, SM PRIME PRESIDENT AND CEO

AXE releases 3 new Fragrances Proven to be Finer Than Perfumes

AXE has been around for more than 40 years, and since 1983, the innovative fusion of an eau de toilette and deodorant has proven to be a success for men worldwide. AXE once again shakes up the fragrance game by introducing a new collection that offers the essence of luxury for the man who wants to smell fresh, bold, and finer than fine. 

Here's the data to back it up. In a blind test against some well-known high-end fragrances, 8 in 10 men agreed they would replace their current cologne with AXE's latest innovation—the Fine Fragrance Collection.

Formulated by the best "noses" in the fragrance business right now, it's no wonder AXE's new scents got that many positive reviews and continues to get more by the day. 

Who are the "noses" in the fragrance industry? These are the only the best of the best who craft fragrances for some of the biggest luxury brands in existence today. 

Fragrance houses Givaudan and Firmenich and iconic perfumer Ann Gottlieb have both thrown their hats into the AXE ring and have created unforgettable scents using high-quality ingredients, but at price points for the everyday man to enjoy little luxuries in life without breaking the bank.

With its venture out into the world of fine fragrances, AXE stays authentic to its core—a body spray that is the perfect hybrid between a Fine Fragrance and a deodorant, evoking elegance and luxury with every spritz.

With the introduction of the Fine Fragrance Collection, not only are the scents created with high-quality ingredients, but AXE has also upped the ante when it comes to neutralizing odor. With Zinc Zap technology, it is designed to keep you feeling fresh and protected for 72 hours, guaranteed. That's three days of smelling as fine as you can be.

And when you smell as good as these fine fragrances could be, you won't mind. Choose from this range of scents, all in a league of their own, each evoking a different, confident vibe--Aqua Bergamot, Blue Lavender, and Emerald Sage.

Aqua Bergamot

Crisp and sparkling like crystal blue waters, Aqua Bergamot is as bright, light, and cool as its name. With essential oils of Bergamot, Sage, and Juniper, this is the scent if you're an island bro. Its earthy sandalwood and spicy nutmeg give this scent a remarkable "land and sea" harmony, lending modernity to this classic scent.

Blue Lavender 

Calm and collected, lavender and mint with amber notes mix to send a smooth, rich, and peaceful aroma. Think of this scent as a striking balance of sweetness and light, a bite of Italian gelato on a warm summer's day. It is a refreshing scent for the summer but with the headiness of warmth from the vanilla and tonka bean notes. 

Emerald Sage 

Love the outdoors? Emerald Sage may be the scent that harkens to nature's call. Infused with Geranium, Cedarwood, and Indonesian Patchouli, this scent is the most worldly of the three. 

Its top notes are Moroccan spearmint, French lavender, and Canadian Fir Balsam, with herbs and spices like Indian cardamom and the enduring scent of Virginian Cedarwood, among many others. All these ingredients are hailing around the globe, bottled, and created for you.

AXE continues to change the scent game with its Fine Fragrance Collection. Discover your new signature scent now.

Dok Erikk Cruz Supervet and Excellence join forces to promote responsible Pet Ownership

DOK ERIKK CRUZ SUPERVET, a veterinary organization dedicated to education, medical missions, and rescue for pets and animals, is excited to announce its partnership with EXCELLENCE, a renowned company in the pet health and technical solutions industry. This partnership aims to promote responsible pet ownership and raise awareness about the importance of proper pet care.

As part of their collaboration, DOK ERIKK CRUZ SUPERVET is organizing a 3-day event called PETSTOCK, scheduled to take place from July 18-21 at Robinsons Mall Novaliches. PETSTOCK aims to bring together veterinary professionals, pet owners, and animal enthusiasts to celebrate our shared love for animals and provide education on responsible pet ownership.

During the event, attendees can expect a variety of activities, including educational workshops, pet health consultations, adoption drives, and entertainment for both pets and their owners. PETSTOCK will create an atmosphere of joy, learning, and community involvement, fostering a deeper understanding of the responsibilities that come with pet ownership.

EXCELLENCE, as the major sponsor for PETSTOCK, brings their expertise in pet health and technical solutions to the event. Their team, including Dr. Eulalio Lorenzo (CEO, EDL Group of Companies), Mr. Eulo Bernard C. Lorenzo (COO, EDL, Pethealth and Technical Solutions Imc), Dr. Razzel 

Raymon O. Urriza (National Technical Manager of EDL Pet Health and Technical Solutions Inc), and Dr. Abraham Moses H. Suyo (Brand Manager of EDL Technical Solutions Inc), will be present to provide valuable insights and support for the event.

"We are excited to partner with EXCELLENCE for PETSTOCK and work together to promote responsible pet ownership," said Dok Erikk Cruz, founder of DOK ERIKK CRUZ SUPERVET. "Through this event, we aim to educate pet owners and enthusiasts on the importance of providing proper care, nutrition, and medical attention to their beloved pets."

DOK ERIKK CRUZ SUPERVET and EXCELLENCE share a common goal of improving the lives of pets and animals through education and quality products. Together, they strive to create a positive impact on the community and inspire individuals to become responsible pet owners.

For more information about PETSTOCK and the partnership between DOK ERIKK CRUZ SUPERVET and EXCELLENCE, please visit their Facebook page at facebook.com/supervetph

BingoPlus joins celebration for industry trailblazers at VP Choice Awards

BingoPlus, your comprehensive entertainment platform in the country and provider of your favorite online tongits, bingo, and perya games, joins hands with Village Pipol to celebrate the annual VP Choice Awards for 2024.

As an established staple of the entertainment industry, BingoPlus has become a household platform for fun and leisure. The brand’s efforts in bringing the excitement of playing various Philippine games to the comfort of one’s home has allowed it to create experiences that transcend physical limitations and build connections through shared pastimes. 

BingoPlus continues to work towards refining the way Filipinos enjoy their time, ensuring better access to a wider range of games without compromising on the facets that make them enjoyable like the social enjoyment from playing with a group.

While BingoPlus is primarily involved in the gaming and entertainment industry, the brand has always aimed to elevate the leisure and enjoyment experience of Filipinos nationwide as a whole. This core principle aims to encompass the entirety of what “leisure and entertainment” means to the country, from local traditions to national events.

BingoPlus plays the role of an active supporter and champion of Philippine culture and entertainment. Many of the brand’s efforts include partnering with organizers across the country to make a variety of events more memorable to the Filipinos. 

This year alone saw BingoPlus travel to Cebu for Sinulog 2024, to Iloilo for the Dinagyang Festival, and to Baguio for the Panagbenga Festival.

Beyond traditional celebrations, BingoPlus also involves itself in modern forms of entertainment that are particularly important to Filipinos like pageants and awarding events. 

Notably, BingoPlus has taken on the mantle of Miss Universe Philippines 2024’s lead presenter. Its efforts range from preparing a summer photoshoot to spearheading an interactive campaign called #GandaPlus to hosting a special voting campaign for Miss BingoPlus 2024.

This year, BingoPlus has also included Village Pipol among its list of partners, joining the VP Choice Awards as the official presentor. 

The VP Choice Awards is meant to recognize the names and brands who have made exceptional contributions to the travel, lifestyle, entertainment, and technology industries. Winners of each category are chosen by the public through Facebook-based voting. 

For 2024, BingoPlus provided a second voting platform for the VP Choice Awards by creating a voting portal that was accessible through the brand’s website and online app during the voting period. It also presented two special awards during the event, which was presented by Angela Camins-Wieneke of BingoPlus Foundation.

The first award, Group Performer of the Year, was presented to Ppop boy group BGYO, while the second award, Celestial Star of the Night, was presented to actress Vivoree and actor Jeff Moses. The Celestial Star of the Night awardees each received Php 50,000 cash.

BingoPlus similarly brought home its own award, which was the VPCA for Charity and Technology Excellence. This award recognizes the societal impact of the BingoPlus Foundation, particularly in providing communities with accessible healthcare, education, security, and technological innovation.

Outside the awarding, BingoPlus made sure to entertain event goers and supporters alike by hosting an online campaign during the VP Choice Awards red carpet livestream. 

The brand encouraged viewers to like and share the event poster with answers to the poster’s questions and the hashtags #BPxVPCA and #5thVPChoiceAwardsNight. The campaign offered winners a total of Php 50,000 on GCash.

Event attendees, meanwhile, were treated to several BingoPlus freebies from the BingoPlus booth. The merchandise varied from a BingBing stuffed toy to a clear tote bag to a small pouch.

Dedicated to both its goals and the people, BingoPlus maintains its commitment to provide Filipinos with an online platform where they can leisurely access their favorite games as well as establish relationships within the household and community. 

By collaborating with Village Pipol, the brand believes it will be able to further understand the best way to provide exciting experiences to the Filipinos. The VP Choice Awards is also an opportunity for BingoPlus to gain a better grasp on what is enjoyable and entertaining for both its audience and industry peers.

DigiPlus is the fastest-growing digital entertainment company in the country. It operates the country’s leading digital platforms BingoPlus, ArenaPlus, PeryaGame, Tongits+, and BingoPlus Poker, with more to come. 

BingoPlus is a leading platform for various forms of entertainment for Filipinos where players can explore tongits, bingo, perya games and many other game choices to have fun at home. For more information, visit: www.bingoplus.com or download the app now from App store and Google Play.

Allianz PNB Life Celebrates New Partnership with ChocoMucho Flying Titans and Renewal of Creamline Cool Smashers

Allianz PNB Life Insurance Inc. (Allianz) has renewed its contract with the Creamline Cool Smashers, champions of the Philippine Volleyball League (PVL), and welcomed the Choco Mucho Flying Titans, the PVL runner-up, to its athlete ambassador family. The event celebrated the company's commitment to promoting a healthy society by championing homegrown athletes.

Joe Gross, Allianz PNB Life President and CEO, expressed his excitement for the new partnership, saying, “We are thrilled to welcome the Choco Mucho Flying Titans to the Allianz athlete family. Allianz supports about 150 athletes globally as they embody and share the values and attributes of our employees and Life Changers: discipline, passion, and excellence. Sports has been a medium to bring people together and celebrate unity and the human spirit.

With Allianz, it has always been more than sports itself – it’s about having ‘every Juan’ in on conversations that matter: better world through sports, raising awareness on health and wellbeing, importance of protection and health."

The partnership is not just about providing monetary sponsorship but also about ensuring the financial security of the athletes and coaches through personal accident insurance plans. Allianz PNB Life remains committed to helping athletes and coaches focus on what they do best and achieve their dreams on and off the court.

Jonathan Ng, President of Rebisco, expressed his gratitude for their partnership with Allianz, saying, “We at Rebisco are deeply honored to be part of the Allianz family. We are grateful for our partnership, which contributes to nation building by supporting athletes.” 

Allianz PNB Life's partnership with Choco Mucho Flying Titans is aligned with its efforts to uplift Philippine sports, athletes, and coaches through support in training and financial literacy programs. By collaborating on sustainable initiatives, Allianz PNB Life aims to empower the younger generation and promote a healthier society.

As the official worldwide insurance partner of the Olympic and Paralympic Movements, Allianz is committed to creating a secure tomorrow for Filipinos. 

Through its partnership with local organizations, such as the Liga Eskwela with Moran Foundation, Philippine Football Federation and DepEd, and Alyssa Valdez Youth Volleyball Camp, Allianz PNB Life continues to promote healthy and holistic living by championing Filipino athletes and supporting sustainable initiatives.

Allianz PNB Life's partnership with the Creamline Cool Smashers, Alyssa Valdez, and EJ Obiena has been fruitful and with the addition of the Choco Mucho Flying Titans, Allianz PNB Life is excited to welcome a new group of ambassadors to its growing family.

"I’m happy to be part of this historic event," said Gross. "Both organizations firmly believe that every Filipino athlete is a champion, and fully support athletes in championship bids, both in their careers and in life. I look forward to watching both teams leap to greatness this year. You both have the full support of your Allianz family."

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Philippine Marketing Association Strengthens Its Thrust on Sustainability Marketing with PMA RAMP Fashion Show and Charity Auction Ball

MANILA, May 3, 2024 – The Philippine Marketing Association (PMA) reaffirmed its dedication to sustainable marketing by hosting the PMA RAMP Fashion Show and Charity Auction Ball at Sheraton Collab, Newport World Resorts Manila, marking its 70th anniversary milestone fundraiser event.

The event spotlighted eco-friendly fashion, echoing PMA's year-long focus on "SustAInability Marketing." This theme advocates for green marketing campaigns rooted in circular economy principles and integrated with artificial intelligence. 

In collaboration with sustainability advocate Ms. Tati Fortuna, President of Ucycle, the fashion show showcased designs by esteemed PMA members, including past presidents and community leaders. 

These designs emphasized the organization’s focus on maximizing resource utilization, reducing waste, and prolonging product lifespans.

The evening also featured a Charity Auction Ball, presenting donated luxury items, artworks, and collectibles. Notable highlights included exquisite gowns by renowned fashion designers such as Michael Cinco, featuring Pia Wurtzbach's iconic dress, among others from Hollywood celebrities. 

Artworks by BenCab were also up for auction, all in support of the association’s initiatives aimed at bolstering PMA's community outreach, educational programs, and industry events.

Percentage of the proceeds from the auction will benefit the Upskills+ Foundation, Inc., aiding communities in severe poverty through employment and income generation 

via community-managed microenterprises that promote circular and sustainability practices, as well as the Betis Symphonic Band 46, offering musical training and international competition opportunities to youth. 

“As we celebrate 70 years of advancing marketing excellence, the PMA is proud to spearhead a move towards a more sustainable future," stated PMA President Kathy Mercado. 

"This year’s PMA RAMP Fashion Show and Charity Auction Ball not only exemplify our commitment to responsible marketing but also strengthen our efforts to support the community and foster meaningful causes. 

With a focus on educating and inspiring our members and stakeholders to embrace sustainable practices, this event also serves as a celebration of sustainability, innovation, and camaraderie as we look forward to another decade of making a difference.”

The PMA RAMP Fashion Show and Charity Auction Ball was supported by Aseana Holdings, Newport World Resorts, Sheraton Manila Hotel, Grandhope Travel, with event partners, Tati Fortuna of Ucycle, Emperador Distillers as bar host,Forex Cargo Guam for 

Sitti Navarro's Performance, Betis Symphonic Band 46, Reyes Haircutters, hosted by RJ Ledesma. Creative and agency partners include, AQAdvertising, Shoppertainment Live, Globaltronics LEDs, 

Philippine Business Coalition for Women Empowerment, Pool Party Creatives, United Neon, along with Uniquecorn Strategies as its official PR partner. This collaboration highlighted their commitment to sustainability and community support.

ABOUT PHILIPPINE MARKETING ASSOCIATION

Founded in 1954, the Philippine Marketing Association (PMA) is the premier marketing association in the Philippines, dedicated to promoting excellence and ethics among marketing professionals. 

PMA stands as a strong pillar of support and source of direction for marketers in the Philippines and across the region, pushing for excellence and unparalleled service to the marketing and business community.

Engaged in various educational programs and networking events, PMA continues to be the cornerstone of innovation and leadership in the marketing field. 

FOR MORE INFORMATION

Website:

https://philippinemarketing.org/

Facebook:

https://www.facebook.com/thePhilippinemarketing

LinkedIn:

https://www.linkedin.com/company/philippine-marketing-association/

Filipinos love concerts, but venue infrastructure gaps are a threat to the experience

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending. 

Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan.  

Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly. 

While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued its neighboring countries, the strategic move sparked conversations and brought to light what the Philippines can improve on in terms of concert venues.

1. Location is key

The Philippines doesn’t lack in big venues. In fact, it boasts of venues that can rival Singapore’s National Stadium and Japan’s Tokyo Dome. Accessibility to the location as well as public transportation and nearby commercial establishments are key.

2. Concert Experience 

Photo credit to Stanley Quek. An empty Singapore National Stadium, viewed from the front stage.

Singapore’s pride, the National Stadium, has innovative features such as the world’s largest free-spanning dome, a retractable roof and comfort cooling technology for spectators’ convenience. Its innovation, strategic location, and efficiency bring 

positive and immersive experiences for enthusiasts and concert fans, making it a magnet for entertainment acts from all over the world. A similar concert venue and experience is something that Filipino concertgoers are hoping the country can replicate. 

3. World-class concert amenities and facilities

Accessing the venue's amenities and facilities should offer a premium music experience for concert enthusiasts or convenience in a sporting event. 

Architectural “Eyecon” SM Mall of Asia Arena prides itself on having exceptional world-class amenities unique in the Southeast Asia region. –Photo from SM MOA Arena official website

FIBA Basketball World Cup 2023 held in SM Mall of Asia Arena – Photo from SM MOA Arena official website

Take for example the SM Mall of Asia (MOA) Arena – a flexible indoor arena developed in 2012 by leading integrated property developer SM Prime – that has been a top-of-mind venue for all sorts of events and offers a unique concert experience. 

With a full house seating capacity of 20,000, it has been a haven for thrilling sports events, remarkable OPM shows, and unforgettable international superstar performances. 

Meanwhile, the SMDC Festival Grounds in Parañaque City is likewise an enormous outdoor venue that can accommodate at least 50,000 people. Ed Sheeran’s Mathematics Tour and Rivermaya The Reunion were among the performers that have graced the stage recently.

4. Achieving Filipinos’ concert dreams

One of the most forward-looking plans of SM Prime is its 360-hectare smart city development which is envisioned to bring in a centerpiece to the country’s entertainment and sporting events – larger in capacity and a more enhanced venue infrastructure that would attract legendary icons in the entertainment scene and compete against Southeast Asia and the world’s best. 

It will feature an estimated 70,000-capacity stadium and concert arena connected to one of the island’s main destination paradises called Central Park. The sizable arena is envisioned to be the Philippines’ biggest concert venue, with world-class facilities and 

sustainable features, comparable to other big concert venues worldwide. Once that’s built, Filipinos won’t have to fly overseas because they can watch top-tier performances right from the comfort of their home country.

An artist’s render, visual sketch of the proposed concert venue at Pasay 360 project.

Without a doubt, Pinoys live and breathe entertainment shows. In fact, Filipinos are the 4th top concert spenders in Asia-Pacific according to digital payments company Visa, proof of how passionate we are about concerts. 

By investing in the development of modern, smart, and accessible concert venues, Filipino concert enthusiasts can continue to embrace and celebrate live performances with the convenience, comfort, and enjoyment they deserve. 

Beyond entertainment, well-curated, smart, and innovative concert facilities can further drive economic benefits to the Philippines’ national and local economies, including ancillary local spending in retail, tourism, and hospitality.

A moment that changed lives

SM Scholars recall the beginning of their SM scholar journey

Some moments fade with time, certain experiences leave an indelible mark, shaping not just our paths but our very identities. For Atty. Marmie Deniega and Amanda Hora, the SM scholarship application wasn't just a gateway to education; it was the moment that shaped the life they live today.

The first to obtain a degree in the family

A family legacy, SM scholar Amanda Hora becomes the first in her family to earn a degree.

Amanda’s unforgettable story as an SM scholar began when she stumbled upon a Facebook post about the SM scholarship application.

“It has always been my dream to pursue a quality education without the burden of tuition expenses. I enrolled in a university in Senior High School because of a scholarship, 

and I know that the only way to continue my college years at the same university is to obtain another full scholarship. That is why I never hesitated to apply for the SM scholarship, hoping to be accepted,” she said. 

In the quiet hours of the night several years back, an email from the SM Foundation lit up her phone’s screen, informing her that she had been selected for their scholarship program.

The acceptance was a mark that she was a few steps away from fulfilling another goal: “I pursued college because I wanted to become the first in our family to get a college degree.”

“My parents did not finish their studies due to financial difficulties, but they’ve always been supportive of my dreams and aspirations. Also, I believe in the importance of quality education. It is something that nobody can take away,” she added.

Amanda snaps a photo with her family as she graduated cum laude with a degree in BS accountancy in 2023.

The scholarship opened doors throughout her college years. Beyond the academic realm, she had the opportunities to join competitions, intern at prestigious firms, and build a network that extended far beyond the classroom. 

She shared: “As a scholar, the foundation’s programs and webinars allowed me to hear inspiring stories from other scholars, mentoring and motivating us to pursue our goals. 

When COVID-19 affected the country and whenever there were calamities, the SM Foundation looked after us. They provided us with tools that are essential for remote learning. It made me feel that I am part of a bigger family and that I am not alone in this journey.”

These experiences paved academic and personal growth. As she graduated cum laude with a degree in BS accountancy in 2023, she aims to contribute to the community by creating a ripple effect of kindness.

“I would use my knowledge to find ways to provide livelihood programs, especially in areas or communities where it is much needed. I would also advocate for financial literacy to help people effectively manage their finances and build resilience, especially during unpredictable life events. 

I would also use my story to inspire the youth, especially the current and future scholars, and remind them to never give up on their dreams,” she shared.

Scholar makes an impact on the community

Atty. Marmie Deniega (fifth from left) with her colleagues from IBP-Cebu Chapter.

Much like Amanda is CPA-lawyer Marmie Dyan Deniega.

Raised by a single mother amid financial struggles, the pursuit of a college degree seemed like an unattainable dream until she chanced upon a TV commercial that introduced her to the SM College Scholarship.

Recalling vividly the moment, she shares: “My mother and I were watching the television. The commercial for SM Foundation came in, and the application deadline was flashed through the screen. Coincidentally, it was on that day itself, so I rushed and submitted my application at the nearest SM Mall."

The scholarship became the cornerstone of Marmie's academic success. She graduated with cum laude honors in Accountancy from the University of San Jose-Recoletos, crediting the scholarship for providing not only financial support but also the freedom to focus on her studies. 

The scholarship not only shaped her academic journey but also fueled a sense of responsibility, which proved valuable when she pursued a law degree with the help of her aunt and part-time jobs.

Now successful in her field, Atty. Marmie travels and enjoys various leisure activities. Beyond this, she is thankful to have the capability to support her family.

Now, she proudly serves as an Attorney III at the Business Permit and Licensing Office (BPLO) of Mandaue City, actively contributing to her community's development. 

She is one of the people who played a pivotal role in streamlining business permit processing in their city, making it more accessible to constituents.

As a firm believer in spreading social good, she finances the education of her siblings while actively engaging in community-based projects. She also stands as a resource speaker in schools for several crucial topics, such as the Anti-Bullying Law.

Apart from legal aid work in far-flung areas in Cebu, through the Integrated Bar of the Philippines-Cebu Chapter, she also volunteers with Law Inc., an organization helping victims of Violence Against Women and Children (VAWC). She conducts seminars across various locations in Cebu, shedding light on the intricacies of VAWC.

In the confines of her office, clients naturally turn to her for legal advice, seeking guidance on various matters: “It cannot be helped that clients will also seek legal advice from me, hence I also make it a point to help them, to the best of my ability, and within the boundaries set by law."

Amanda and Marmie's stories are not just individual triumphs but testaments to the impact of education. Each year, countless dreamers like them are empowered to pursue their academic aspirations and chart their paths to success through the SM College Scholarship Program.

As the application for the SM College Scholarship Program opens from Feb. 1 to March 31, 2024, countless more lives stand to be touched.  

NBDB urges focus on readership and literacy initiatives; ramps up efforts to boost reading among Filipinos

The National Book Development Board (NBDB) urges policymakers, educators, community leaders, and stakeholders to prioritize readership and literacy initiatives, while also involving parents in efforts to make reading more accessible to all segments of the population.

This call follows the release of the 2023 National Readership Survey (NRS) results, showing a notable decline in non-school book readership among Filipino adults and children. The survey revealed adult readership at 42% and children at 47% in 2023. Access to books emerged as the primary reason for the decline, with limited awareness of public libraries and constraints like time and distance cited as barriers to visits.

These results have prompted the NBDB to reaffirm its commitment to bolstering existing programs and policies to reignite a love for reading among Filipinos.

“These findings, which provide a much-needed nuanced understanding of Filipinos’ reading habits and preferences, reinforce the fact that access to quality books remains a pressing issue in book publishing and education, so the sectors’ focus now clearly has to be on addressing gaps in access,” said NBDB Chairperson Dante “Klink” Ang II.

Moreover, Chairperson Ang stated that the NBDB and its partners will examine various proposals to develop meaningful policy directives aligned with the objectives of Republic Act No. 7743, which aims to establish congressional, city, and municipal libraries, along with barangay reading centers nationwide. According to a 2018 study by the National Library of the Philippines, only 3% of LGUs have local libraries across the country.

“One of the main hindrances to reading revealed by the survey is access to reading facilities such as public libraries, particularly in the provinces. Some of them are really beyond the reach of those living in mountainous areas, for example. Besides expanding the Book Nook project, we will also work to bring libraries closer to the people,” Chairperson Ang added.

Meanwhile, NBDB Executive Director Charisse Aquino-Tugade emphasized the significance of enhancing NBDB's readership efforts, particularly through initiatives like the Book Nook project. This project establishes reading and storytelling centers across the Philippines, featuring locally published books and serving as distribution hubs for publishers. 

By offering quality books in various Philippine languages, the Book Nook project addresses access and literacy issues in a single space, fostering education and community engagement in a safe and inclusive environment where visitors can participate in activities, borrow books, and take them home at no cost.

Additionally, the Philippine Book Festival (PBF) promotes a robust reading culture while providing guidance on institutional book purchases. Like the Book Nook project, the PBF brings quality books to readers nationwide while facilitating collaboration between major buyers of educational resources and Philippine publishers.

To encourage involvement in the local book economy, NBDB launched Booklatan sa Bayan, inviting both avid and passive readers to explore literature and culture. NBDB collaborates with reading advocacy groups such as the Reading Association of the Philippines, the Philippine Librarians Association, Inc., and the Adarna Group Foundation, Inc., to synergize efforts in enriching the nation's reading culture.

“Programming must work hand in hand with policy. Besides readership programs, we will push for policies that democratize distribution and enable publishers to publish more affordable books,” Executive Director Tugade emphasized.

“These survey findings should serve as a call to arms: an opportunity to acknowledge and better understand the current state of readership, to reframe the problems they pose in a way that we are pushed to act and change them rather than dwell on them. If attitudes toward reading are less than desirable, then the responsibility to create environments that make reading possible lies with us. The NBDB is hopeful and renews its commitment to better its programs and policies,” Executive Director Tugade added.

The NBDB highlighted that, according to the survey findings, overall attitudes towards books and reading remained positive. The majority of respondents recognized the importance of books beyond educational and professional contexts. 

Key insights from the survey included the most popular non-school book (NSB) genres among adults (the Bible) and children (picture books), the preferred reading language (Filipino for both age groups), preferred formats (printed books for both age groups), and primary considerations when selecting NSBs (availability for both age groups).

The NBDB enlisted the Social Weather Stations (SWS) to conduct the 2023 National Readership Survey from November 14th to 20th, 2023, with a sample size of 2,400 adults aged 18 and above, and 2,400 children aged 8-17. This survey is the most comprehensive examination of Filipinos' reading habits and preferences and is expected to provide invaluable insights for the agency's readership-focused initiatives

GFT Foundation Bridges Gap towards Philippines Progress through Healthcare, Sports and Entrepreneurship Initiatives

Gold Fortune Textiles (GFT) is making a mark in the local textiles industry by building its capacity in order to become a world class supplier for manufacturer’s textile needs.

The Philippines used to be a major supplier not only of fabrics but also apparel products and GFT, through its 23 year old President and CEO Enrico Sy is positioned to help the industry regain its former glory.

The company recently inaugurated its flagship showroom in Taytay, Rizal. Here, customers can check out their product in a well-lit and comfortable facility and queries can be addresses immediately by courteous staff who are trained in sales.

They have also expanded their range of product to keep up with the trends from overseas not only in apparel but also in linens. Sy has likewise harnessed the power of social media to engage and build a customer base that has the distinction of putting a priority on quality products for their apparel brands.

From his parent’s 30 year old RTW business, Sy has transformed the company into a modernized solution to address local entrepreneurs’ textile needs, such as more variety and better quality

fabric blends and prints, providing a one stop shop with their accessory products, and customization service for bull orders. “As time went by, we saw a demand and started to upgrade production.

We realized that the Philippines is following fashion trends in countries like Bangkok, so we decided to import different kinds of fabric instead of just pure cotton”

BingoPlus rocks to the beat of the music with The Manila Time

BingoPlus, your comprehensive entertainment and amusement platform and the first online Bingo app in the country, added to the liveliness of The Manila Times’ Himig Bayani 2024: Battle of the Uniformed Service Bands last February 9, 2024 held at Winford Hotel Sta. Cruz Manila.

Together with The Manila Times, BingoPlus gave an avenue for the Armed Forces of the Philippines (AFP) and the Philippine National Police (PNP) to express themselves through music. Eight bands took to the stage and performed songs from a variety of genres, including some original pieces.

The judge lineup featured Hon. Michael Ang, Wency Cornejo, Cooky Chua, Janina Lorelai, and a BingoPlus representative. The Philippine Navy Seabees Band came out on top as the winner of the battle of the bands, bagging Php 100,000.00.

BingoPlus picked out its own winner for the BingoPlus Choice Award. The PNP was chosen for its audience impact and received a cheque worth Php 10,000.00 for their efforts.

On top of providing an additional incentive to win, BingoPlus also set up a booth outside the venue. Booth visitors were given the chance to play a wheel of fortune game and win different types of BingoPlus merchandise.

BingoPlus’ partnership with The Manila Times comes from its commitment that music plays a significant role in the Philippine lifestyle, both as a hobby and source of entertainment. It saw Himig Bayani 2024 as an opportunity to encourage further interest in music, particularly in local talent.

As brands dedicated to the relaxation of Filipinos and the development of Philippine culture, ArenaPlus and BingoPlus remain steadfast in supporting local sports, recreational, and leisure activities. They continue to work on developing avenues and opportunities to make leisure and sports more accessible and relevant to the Filipinos.

BingoPlus and ArenaPlus proudly stand as flagship brands under Digiplus Interactive Corp, solidifying its position as a leading gaming and leisure provider in the country. For more updates, visit www.bingoplus.com and www.arenaplus.net or download the apps now via the App Store and Google Play.

Skyro reports strong 2023 performance, expected to triple in 2024 as it expands digital financial offerings for Filipinos

Skyro continues to grow, now with over 500 partner merchants, a presence in more than 2,500 stores nationwide, and a significantly expanded workforce.

The company achieved an average Compound Monthly Growth Rate of 50%, a testament to the trust placed in the company’s innovative financial solutions.

Skyro's mobile app grew by 82.5%, 20x more than the active mobile app users compared to the previous year.

Skyro shows robust market adoption and continued success with a staggering increase in applications and usage.Manila, Philippines. 

March 01, 2024 – Skyro, a fast-growing fintech provider in the Philippines, continues its commitment to transform the local financial landscape by delivering accessible and affordable digital financial solutions to Filipinos.

Skyro is committed to empowering more Filipinos by offering a range of digital consumer finance products such as product loans, cash loans, and other lending products designed to meet the diverse financial needs of Filipino consumers.

These solutions offer a streamlined process, competitive rates, and diverse payment options, providing customers with flexibility and convenience.

Achievements and Business Performance in 2023
In just under two years since its inception as a fintech startup, Skyro has achieved significant milestones and business performance in the fintech industry by the end of last year.

Skyro has recorded significant growth in both applications and usage as it gains traction among new markets and diverse user groups. Notably, in 2023 alone, Skyro achieved an average Compound Monthly Growth Rate of 50%, a testament to the rapid trust and adoption placed in the company’s innovative financial solutions.

Skyro's mobile app had an increase in its number of new and active users by 82.5%, leading to a proportional rise in total app downloads and usage. The brand has grown its network with over 500 partner merchants and a presence in over 2,500 stores nationwide. It has also expanded its workforce from less than a hundred to more than a thousand employees.

Its product loan solution has shown exceptional growth in 2023, generating substantial results more than its initial value. Similarly, the cross-sell products have delivered remarkable outcomes in usage.

Outstanding Performance Under Expert Leadership
Skyro’s co-founders and co-CEOs Nasim Aliev and Arsen Liametov have been instrumental in the company's growth and success.

With a strong experience in financial technology and business development, Aliev oversees key areas such as sales, partnerships, marketing, and customer acquisition, garnering trust from both customers and partners.

On the other hand, Liametov is focused on optimizing Skyro's offerings, utilizing his extensive understanding of fintech products and operations.

His main areas of expertise include ensuring smooth integration and efficient functioning of Skyro's digital services, all with the goal of meeting market demands while delivering maximum value to Filipino customers.

"At Skyro, our mission is to bring joy into every interaction our customers have with our financial products," shared Nasim Aliev. "We prioritize accessibility, simplicity, and flexibility, supported by an exceptional customer experience.

By leveraging a compelling model, we've managed to reduce risk two-fold while achieving profitability, showcasing our strategic foresight and commitment to sustainable growth. We want to create a future where every Filipino has access to the right financial tools and knowledge for achieving success.”

Liametov added, "Our dedication to innovation and customer satisfaction remains unwavering. With a focus on continuous improvement and expansion, we're poised to reach new heights in 2024 and beyond.

Skyro is committed to empowering individuals with the financial solutions that would cater to their ever-evolving needs and lifestyles."

Looking ahead to the rest of 2024, Liametov said, "As we anticipate the year ahead, we're filled with optimism, expecting even greater growth and impact for Skyro."

Skyro aims to continue its impressive trajectory into 2024, with expectations of tripling its growth and onboarding half a million customers by the year's end. 

This ambitious goal underscores Skyro's commitment to expanding its reach and impact in the digital financial landscape of the Philippines, further solidifying its position as a key player in the industry's evolution.

Skyro is a fintech company duly licensed and supervised by the Securities and Exchange Commission (SEC). To learn more about digital financial products from Skyro, visit its official website www.skyro.ph. Follow its official Facebook and Instagram accounts to know more about its latest promos and offerings.

About Skyro
Skyro is a fast-growing fintech company based in the Philippines, offering a range of digital consumer finance products such as product loans, cash loans, and other lending products designed to meet the diverse financial needs of Filipino consumers. 

Launched in August 2022, Skyro has since grown to encompass over 2,500 partner merchant stores and serve nearly 200,000 customers in just under two years of operations in the country.

Focused primarily on digital consumer lending products, Skyro has rapidly emerged as a trusted name in the Philippines, catering to the evolving needs of the market. It is backed by Breeze Ventures, a Singapore-based global fintech venture that is expanding into the fast-growing and emerging markets in Southeast Asia.

Skyro's local operations are powered by Advanced Financial Solutions, Inc. and Jungle Lending, Inc., which are regulated by the Securities and Exchange Commission of the Philippines. Learn more about Skyro through www.skyro.ph

College of Science Students Voice Out Concerns at the CS-Wide Student Consultation By Harvey Sapigao

 

CS students at the CS-Wide Student Consultation. (Photo credit: Leandro Sampang)

Tight academic calendar schedules, ineffective reading breaks, and slow responses to mental health needs are among the pleas of CS students in the student-led CS-wide consultation held at the National Institute of Physics Auditorium on February 12, 2024.

The student-led event, organized by the CS Student Council (CSSC), was an avenue for CS students to raise issues on the academic calendar, reading breaks, learning modes, and student welfare. “It's important to gather these sentiments as we gear forward to a much better system and policies in the future,” CSSC Chairperson Zedwin Sta. Monica said.

One of the most common sentiments of students was the tight academic calendar schedules. The first-semester schedule, from September to January, only included a few days of holiday break. Some expressed concern that it had been too short to justify spending expensive travel fees to return home to their provinces. A few chose not to make the trip at all and used the break to catch up on requirements instead.

A few students suggested that a first-semester schedule of August to December, and a second-semester schedule of January to May, would provide for a better academic year where students can enjoy the holiday break without needing to worry about their academics.

Another sentiment of students is the ineffective reading break. “Parang reading nalang siya, wala nang break,” one student said, alluding to the deadlines and exams scheduled immediately after the reading break, which forced students to instead use the time to finish requirements and prepare for exams.

The one-week reading break, the students suggested, should be separate from the 16-week semester schedule to avoid compressing academic workloads and give students a genuine week to recharge.

Lastly, a few voiced out the need for a faster response on the psychological services of the University. One student recalled her experience of having to wait two months for a response from PsycServ, or UPD’s psychological services.

They suggested giving more funding to mental health services, that one guidance counselor should be available for each institute, and that the CS wellness center should be made active again.

A total of 55 undergraduate and graduate students from different institutes attended the CS-wide student consultation. “The discussion was successful because the participants are very insightful and participative in their focus group discussions,” Sta. Monica said.

The CS Administration will review the student’s concerns and present them at the next college assembly and university council meeting. “We also plan to aid the CS Admin, should they craft position papers, amendments to the policies, etc.” Sta. Monica added.