Wine. A Matter of Taste

As a symbol of status and celebration, wine-drinking has become part of many Filipino festivities and has become evident in Philippine lifestyle. While it has become a common sight, one may note that a hurdle to wine drinking among Filipinos is the preference for sweetness. 

“We Pinoys are known to have sweet tooth. We love sweet delicacies and it is apparent in our usual practices like cooking. For instance, most of us enjoy our spaghetti because it’s sweet. There’s no wonder we also look for that sweetness in drinks, even in wines. 

Globally also, there is a growing preference for sweet wines,” shares Von de Torres, Managing Director of Emperador Distillers, the company that distributes the Carlo Rossi brand of red and white wines in the Philippines.

The market of wine drinkers has been growing and can be somehow attributed to the openness of females to wine drinking because of its perceived health benefits. 

However, the preference for sweet wine is dominant since they find dry wines bitter. To satisfy this, the company brings to the market, from Carlo Rossi, the No.1 Imported Wine in the Philippines…Rossi Sweet Red.