Press Release
Michelin Philippines Team - Michelin Philippines team with the Michelin Man at the recent Michelin ENERGY XM2 launch (L-R) Adam Storey, Chief Representative; Carol Del Rosario, Marketing/Communications Manager; the Michelin Man; Cris Asnan, Field Marketing Manager; and Nattapon Subwiwat, Product Marketing Manager.
Michelin Philippines has launched its newest passenger car tire - the MICHELIN ENERGY™ XM2 (EXM2) – a fuel-efficient, all road conditions-safety tire that lasts 20% longer than the MICHELIN ENERGY XM1 (EXM1).
The tire launch held at the Manila Polo Club in Makati was attended by various dealers from Luzon and Metro Manila, and emphasized the balance of performance that Michelin tried to achieve between tire longevity, fuel saving and safety.
Michelin EXM2 Tire
The safest, most durable ENERGY XM2
passenger car tire from Michelin Philippines
Adam Storey, Chief Representative of Michelin Philippines, said, “The strength of the new MICHELIN ENERGY™ XM2 lies in the fact that it delivers several benefits – mileage, safety and fuel saving – at the same time. In terms of mileage, the tire lasts 20% longer than EXM1. It also ensures fuel saving and safety attributes in all road conditions. This clearly demonstrates a great balance of performance as the result of Michelin’s leading-edge technical skills and long-standing expertise.”
Storey explained that the new MICHELIN EXM2’s Alternate Bridging Technology design reinforces the rigidity of tread blocks to reduce the rate of tire wear. This gives consumers up to 20% extra mileage from their tires before replacement”
“The new MICHELIN EXM2 also features Micro Adaptive Compound and Optimum Void Grooves that guarantee the user safety by reducing the risk of hydroplaning and drivers losing control of their vehicle. The grooves of the MICHELIN EXM2 can also evacuate up to 20% more water compared to the MICHELIN EXM1,” Storey added.
The use of full silica in the rubber compound also reduces friction between the rubber particles and generates less tire heat. When less heat is generated, less energy is lost, which results in reduced fuel consumption.
Intended for several categories of vehicles – from city cars, compacts and sedans, “the new MICHELIN ENERGY™XM2 was designed for motorists who want to drive responsibly and safely. They are for drivers who are concerned not just about their own personal safety but also that of passengers.
The launch of the MICHELIN EXM2 in Manila will be followed by the unveiling of the MICHELIN EXM2 to dealers in the Visayas and Mindanao regions this month. For more product information, visit www.michelin.com.ph
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