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Taco Bell Trinoma: 901-3634
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HISTORYOUR COMPANY
Taco Bell in the US TACO BELL: Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is the world's No. 1 taco restaurant serving also burritos, signature
Quesadillas, nachos and other specialty items. Taco Bell serves more than
35 million customers each week in more than 6,500 restaurants. In 2003,
Taco Bell generated sales of $5.4 billion. At this time, there are over 280
restaurants operating in Canada , Guam, Aruba , Dominican Republic , Chile ,
Costa Rica , Guatemala , Puerto Rico , Ecuador , Hawaii , Asia, Europe, and
now in the Philippines .
Alone we are delicious... together, we're YUM!
Yum! Brands, Inc., based in Louisville , Kentucky , is the world's largest
restaurant company in terms of system restaurants with more than 33,000
restaurants in more than 100 countries and territories. Four of the company's
restaurant brands — KFC, Pizza Hut, Taco Bell and Long John Silver's — are the
global leaders of the chicken, pizza, Mexican-style food and quick-service
seafood categories respectively. Yum! Brands is the worldwide leader in
multibranding, which offers consumers more choice and convenience at
one restaurant location from a combination of A&W, KFC, Long John Silvers,
Pizza Hut, and Taco Bell brands. The company and its franchisees today operate over
2,200 multibrand restaurants. Outside the United States in 2003, the Yum! Brands'
system opened about three new restaurants each day of the year,
making it one of the fastest growing retailers in the world.
Glen Bell was 23 when he left the Marine Corps. in 1946.
World War II was over, and the economy was switching to peacetime pursuits.
In five years, business would be booming and fast food along with it.
Glen came home to the sleepy agricultural town of San Bernardino , certain
that families would be in the market for the recreational activities that
disappeared during the war. He first thought of a miniature golf course
, but after facing his financial situation, he went to work on something more
the size of his pocketbook, a hot dog stand. Bell 's Drive-In was the
name of that first stand, and Glen learned the business as he went.
His next unit would only be large enough for one person to operate
and strictly take-out
In 1952, he sold the first stand, and began to build a perfected version.
The menu would be hamburgers and hot dogs. As he began building his
second, the McDonald brothers started their first unit, in a strange
stroke of coincidence, also in San Bernardino . Glen became increasingly
interested in the idea of alternative menu items. He was an avid Mexican
food take-out customer, and as such, was well aware of the hang-ups in
ordering tacos to go from a full-service restaurant. "If you wanted a dozen,"
he recalls, "you were in for a wait. They stuffed them first, quickly fried
them and stuck them together with a toothpick. I thought they were
delicious, but something had to be done about the method of preparation."
"My plan for experimenting with tacos," he says, "was to obtain a location
in a Mexican neighborhood. That way, if tacos were successful, potential
competitors would write it off to the location and assume that the idea
wouldn't sell anywhere else."So Glen searched out a good location in
the right part of town on a busy main street. He began by selling
various hot dogs, including a chili dog. He formulated the chili dog's sauce
himself and it would later become our taco sauce. At the same time, he
researched tacos. The shells had to be prepared quickly and efficiently.
They had to be fried first and stuffed later. He had seen a crude version of
a deep fry basket for tortillas made from stainless steel.
"It was very experimental, but I went ahead and had someone make one
for me. We hadn't thought about using wire yet, so we came up with a heavy
stainless version which stayed very hot and fried one at a time." The idea
for the first commercially fried shells would be picked up by the manufacturers
of packaged shells now widely available in markets.
Glen experimented until he was satisfied with the taco ingredients and
proportions. The next issue was how to introduce them. There wasn't
room for new items, or to diversify the menus in the little stands we built then,
so I decided to sell 19 cent tacos from a little window off to the side,"
he says. "I'll never forget the first taco customer because naturally, I was
really concerned about his reaction. He was dressed in a suit, and as
he bit into the taco the juice ran down his sleeve and dripped on his tie.
I thought, 'we've lost this one,' but he came back, amazingly enough,
and said, 'That was good, I'll take another one!' "
Bank financing for the fledging fast food industry was still out of the question.
So with tacos selling well, and Glen ready to open a second stand in Barstow
, and between 1954 and 1955 , he built three Taco Tias in San Bernardino ,
Redlands and Riverside . Glenn was into expansion but when his partner John
Gallardi was not in favor of expanding the Taco Tia's into Los Angeles ,
Glenn sold him his interest in the restaurants. In 1956, he was 28 when he
was making $50,000 a year each for three restaurants
. And so he had his very first franchise of Taco Tia sold to two football
heroes in Los Angeles .
So when Glenn was on his own again and strapped, he really didn't want more
partners, although he liked the guys, but the recession worried him. So
he formed a partnership with four of them and called the restaurants El Taco
which turned out to be gold mines. El Taco did well and expanded but eventually
Glenn sold El Taco to his partners and built the first Taco Bell in Downey
California in 1962.
It was clearly a new era for Glen Bell. No longer was it a case of providing the
energy determination and belief in an idea until it took off . Now, it was a
matter of running a large company. "Once we got up to 100 restaurants,
it changed for me. I hated the day when we had to start numbering the units.
The business issues became financial, we had really won the war as far as
I was concerned. The stock market began to smile on fast food, and we
were on the road to success."
"I had started Taco Bell in 1962 with 40 shares, each worth $100. It was
entirely held by the family. In 1969, in order to go public, we had to split
that stock 30,000 to 1. It just shows that we had no idea how big things
would get." In 1975, Glen tendered his resignation as Chairman of the Board.
Three years later, he sold Taco Bell's 868 units, to PepsiCo, Inc. The deal
was some six months in the making and ended with Glen Bell a major
PepsiCo shareholder and millions richer. In 1977 the first international
unit opens in Guam , and in 1984 Taco Bell replaces its original mission-style
restaurants. Drive-thru windows are also installed in 1988 Taco Bell
launched the value initiative, lowering the price of new items and introduced
Free Drink Refills. It also began the three-tier pricing strategy which remained
the core of the value offering through 1994.
In 1991 the Taco Bell establishes the Express business to achieve its
vision of providing Taco Bell food "wherever and whenever people are hungry.
" Taco Bell 's compact carts, kiosks and in-line units begin appearing in
airports, gas stations, retail stores, cinemas, stadiums, schools, etc.
In 1998 Taco Bell, widely recognized for introducing the exciting taste
of Tacos, Burritos, Fajitas, and Wraps, introduces yet another distinctly
different product into mainstream America , The Gordita.
In April of 1999 Taco Bell received The Grande EFFIE, one of the most
prestigious awards in the advertising industry. Later that year Chalupas
and Grande Meals are added to Taco Bell's zesty menu. In May of 2000,
Taco Bell celebrates its three-year association with Ameri
ca's Promise – The Alliance for Youth, has resulted in a nearly $6 million
donation to the Boys & Girls Clubs of America (B&GCA), and the opening
of 51 new TEEN Supreme Centers at Boys & Girls Clubs nationwide.
Philippines ! Taco Bell Philippines is owned and operated solely
by Philippine Pizza, Incorporated. Having opened its first restaurant at
the Ground Floor of the Gateway Mall along Roxas St., beside Araneta
Coliseum in October 18, 2004, Taco Bell has never looked back
ever since. In less than an year, Taco Bell opened 2 more branches in
the 3 rd Level of Gateway Mall and in the Ground Floor of SM South Mall.
With another one soon to be opened along E. Rodriguez in Quezon City,
Taco Bell is all set to offer more and more customers their great menu
and service that will keep them coming back for more!
World War II was over, and the economy was switching to peacetime pursuits.
In five years, business would be booming and fast food along with it.
Glen came home to the sleepy agricultural town of San Bernardino , certain
that families would be in the market for the recreational activities that
disappeared during the war. He first thought of a miniature golf course
, but after facing his financial situation, he went to work on something more
the size of his pocketbook, a hot dog stand. Bell 's Drive-In was the
name of that first stand, and Glen learned the business as he went.
His next unit would only be large enough for one person to operate
and strictly take-out
In 1952, he sold the first stand, and began to build a perfected version.
The menu would be hamburgers and hot dogs. As he began building his
second, the McDonald brothers started their first unit, in a strange
stroke of coincidence, also in San Bernardino . Glen became increasingly
interested in the idea of alternative menu items. He was an avid Mexican
food take-out customer, and as such, was well aware of the hang-ups in
ordering tacos to go from a full-service restaurant. "If you wanted a dozen,"
he recalls, "you were in for a wait. They stuffed them first, quickly fried
them and stuck them together with a toothpick. I thought they were
delicious, but something had to be done about the method of preparation."
"My plan for experimenting with tacos," he says, "was to obtain a location
in a Mexican neighborhood. That way, if tacos were successful, potential
competitors would write it off to the location and assume that the idea
wouldn't sell anywhere else."So Glen searched out a good location in
the right part of town on a busy main street. He began by selling
various hot dogs, including a chili dog. He formulated the chili dog's sauce
himself and it would later become our taco sauce. At the same time, he
researched tacos. The shells had to be prepared quickly and efficiently.
They had to be fried first and stuffed later. He had seen a crude version of
a deep fry basket for tortillas made from stainless steel.
"It was very experimental, but I went ahead and had someone make one
for me. We hadn't thought about using wire yet, so we came up with a heavy
stainless version which stayed very hot and fried one at a time." The idea
for the first commercially fried shells would be picked up by the manufacturers
of packaged shells now widely available in markets.
Glen experimented until he was satisfied with the taco ingredients and
proportions. The next issue was how to introduce them. There wasn't
room for new items, or to diversify the menus in the little stands we built then,
so I decided to sell 19 cent tacos from a little window off to the side,"
he says. "I'll never forget the first taco customer because naturally, I was
really concerned about his reaction. He was dressed in a suit, and as
he bit into the taco the juice ran down his sleeve and dripped on his tie.
I thought, 'we've lost this one,' but he came back, amazingly enough,
and said, 'That was good, I'll take another one!' "
Bank financing for the fledging fast food industry was still out of the question.
So with tacos selling well, and Glen ready to open a second stand in Barstow
, and between 1954 and 1955 , he built three Taco Tias in San Bernardino ,
Redlands and Riverside . Glenn was into expansion but when his partner John
Gallardi was not in favor of expanding the Taco Tia's into Los Angeles ,
Glenn sold him his interest in the restaurants. In 1956, he was 28 when he
was making $50,000 a year each for three restaurants
. And so he had his very first franchise of Taco Tia sold to two football
heroes in Los Angeles .
So when Glenn was on his own again and strapped, he really didn't want more
partners, although he liked the guys, but the recession worried him. So
he formed a partnership with four of them and called the restaurants El Taco
which turned out to be gold mines. El Taco did well and expanded but eventually
Glenn sold El Taco to his partners and built the first Taco Bell in Downey
California in 1962.
It was clearly a new era for Glen Bell. No longer was it a case of providing the
energy determination and belief in an idea until it took off . Now, it was a
matter of running a large company. "Once we got up to 100 restaurants,
it changed for me. I hated the day when we had to start numbering the units.
The business issues became financial, we had really won the war as far as
I was concerned. The stock market began to smile on fast food, and we
were on the road to success."
"I had started Taco Bell in 1962 with 40 shares, each worth $100. It was
entirely held by the family. In 1969, in order to go public, we had to split
that stock 30,000 to 1. It just shows that we had no idea how big things
would get." In 1975, Glen tendered his resignation as Chairman of the Board.
Three years later, he sold Taco Bell's 868 units, to PepsiCo, Inc. The deal
was some six months in the making and ended with Glen Bell a major
PepsiCo shareholder and millions richer. In 1977 the first international
unit opens in Guam , and in 1984 Taco Bell replaces its original mission-style
restaurants. Drive-thru windows are also installed in 1988 Taco Bell
launched the value initiative, lowering the price of new items and introduced
Free Drink Refills. It also began the three-tier pricing strategy which remained
the core of the value offering through 1994.
In 1991 the Taco Bell establishes the Express business to achieve its
vision of providing Taco Bell food "wherever and whenever people are hungry.
" Taco Bell 's compact carts, kiosks and in-line units begin appearing in
airports, gas stations, retail stores, cinemas, stadiums, schools, etc.
In 1998 Taco Bell, widely recognized for introducing the exciting taste
of Tacos, Burritos, Fajitas, and Wraps, introduces yet another distinctly
different product into mainstream America , The Gordita.
In April of 1999 Taco Bell received The Grande EFFIE, one of the most
prestigious awards in the advertising industry. Later that year Chalupas
and Grande Meals are added to Taco Bell's zesty menu. In May of 2000,
Taco Bell celebrates its three-year association with Ameri
ca's Promise – The Alliance for Youth, has resulted in a nearly $6 million
donation to the Boys & Girls Clubs of America (B&GCA), and the opening
of 51 new TEEN Supreme Centers at Boys & Girls Clubs nationwide.
Taco Bell in the Philippines
Time keeps ticking with Taco Bell! Taco Bell goes global, now in thePhilippines ! Taco Bell Philippines is owned and operated solely
by Philippine Pizza, Incorporated. Having opened its first restaurant at
the Ground Floor of the Gateway Mall along Roxas St., beside Araneta
Coliseum in October 18, 2004, Taco Bell has never looked back
ever since. In less than an year, Taco Bell opened 2 more branches in
the 3 rd Level of Gateway Mall and in the Ground Floor of SM South Mall.
With another one soon to be opened along E. Rodriguez in Quezon City,
Taco Bell is all set to offer more and more customers their great menu
and service that will keep them coming back for more!
OUR MENU
At TACO BELL, we take great pride and care to provide you with the best food and dining
experience in the restaurant business. We believe eating sensibly, combined with appropriate
exercise, is the best solution for a healthy lifestyle. And we present to you our products :
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| CRUNCHY TACO | |
| Seasoned ground beef, crisp lettuce and imported cheddar cheese wrapped in a crunchy corn shell 99 |
| SOFT TACO | |
Warm and soft flour tortilla filled with crisp lettuce, imported cheddar cheese and a choice of : | |
Steak 59 Chicken 59 Beef 59 | |
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1 comment:
Wow - I didn't know there was Taco Bell over here! Maybe only in Luzon... Sobs..
By the way, have you ever heard about yummy-cebu.com? I hear they just started a new contest called Mama's day out!
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