Marking 70 Years of Excellence: PMA’s 43rd Agora Awards Honors Stellar Marketing Pioneers

03 February 2025, Manila, Philippines – The Philippine Marketing Association (PMA) rolled the carpet for the 43rd Agora Awards Gala at the Manila Ballroom, Manila Marriott Hotel, celebrating the pinnacle of marketing excellence, honoring outstanding individuals and organizations who have significantly shaped the industry landscape.

Honoring this year’s celebration, the 43rd Agora Awards Gala brought a special meaning as it coincided with PMA’s 70th anniversary, encapsulated by the theme: “AGORA S.M.I.L.E. – Stellar Marketing Innovators: Legacy of Excellence.”

With the leadership of Director-in-Charge and Overall Chairperson Alpha Gracias C. Allanigui, the 43rd Agora Awards has become a landmark event over the years, and now, it has expanded its recognition to include groundbreaking new categories to celebrate innovative strategies and transformative contributions that push boundaries and set new standards of excellence.

"We are blessed to have not only notable luminaries but also outstanding enterprises in our Agora roster," said Allanigui. "These awardees are making waves and consistently raising their game through their legacy of excellence."

The 43rd Agora Awards introduced new categories to reflect the ever-changing marketing landscape, emphasizing the importance of addressing contemporary challenges and opportunities within the industry. These new categories include Outstanding Achievement in Social Enterprise, which recognizes marketing initiatives that empower communities and drive social change; 

Outstanding Achievement in Sustainability Marketing, highlighting campaigns that promote environmental responsibility and sustainable practices; and Outstanding Achievement in Marketing Campaign, celebrating groundbreaking strategies and innovative approaches that deliver exceptional results. These additions underscore the awards’ commitment to acknowledging marketers who not only excel in their craft but also contribute meaningfully to society and the planet.

Among the highlights was the Agora Special Trailblazer Award, which honors individuals or companies with triumphs in three distinct Agora categories, showcasing sustained innovation and excellence. This year’s recipient, Century Pacific Food, Inc., exemplified this through its unparalleled achievements, including Agora Company of the Year (2011), Outstanding Achievement in Marketing Management (2014), and Outstanding Achievement in Export Marketing (2018).

Another notable category, the Agora Distinction Award for Nation-Building, celebrated individuals who have elevated the nation’s status through exemplary contributions in their respective fields. This honor was bestowed upon Mansmith and Fielders, Inc., under the leadership of Josiah and Chiqui Go, for their transformative impact on marketing education. Their commitment to fostering a culture of learning, mentorship, and sharing best practices has cemented their role as a cornerstone of marketing innovation and nation-building.

Other winners who embody ingenuity and excellence in their fields included Global Dominion Financing, Inc., SPD Inc., and Avocadoria for Outstanding Achievement in Entrepreneurship across large, medium, and small-scale business categories, respectively. ACEN and Jos Ortega were recognized for their achievements in marketing communication, while Unmeat shone in export marketing. UST and individual educators Enrique Caeg and Dr. Antonio Etrata were celebrated for their contributions to marketing education. 

The evening also highlighted Rags2Riches’ excellence in social enterprise, Agridom’s sustainability marketing efforts, and Knowledge Channel’s advocacy marketing initiatives. GCash received accolades for its standout marketing campaign, while Greg Banzon and Robert Hechanova were honored for their achievements in marketing management and overseas marketing, respectively.

Significantly, Century Pacific Food’s UnMEAT brand and Greg Banzon each received their second recognition in Export Marketing and Marketing Management, respectively. These distinguished achievements place them on the path to Hall of Fame induction, contingent upon securing another win within the next five years.

COMPLETE LIST OF AWARDEES

Agora Special Trailblazer Award: Century Pacific Food, Inc.

SET 1: Marketing Education and Advocacy    

Outstanding Achievement in Marketing Education: University of Sto. Tomas

Outstanding Achievement in Marketing Education – Collegiate: Dr. Antonio E. Etrata – UST

Outstanding Achievement in Marketing Education – Higher Education/Professional: Enrique Pablo O. Caeg, CPM Asia

Outstanding Achievement in Sustainability Marketing: Agridom Solutions Corporation

Outstanding Achievement in Advocacy Marketing: Knowledge Channel Foundation, Inc.

Outstanding Achievement in Social Enterprise: Rags2Riches

SET 2: MarCom & Entrepreneurship

Outstanding Achievement in Marketing Communications – Individual: Joselito B. Ortega

Outstanding Achievement in Marketing Communications – Company/Enterprise: ACEN RES / Tony Valdez

Outstanding Achievement in Export Marketing: UnMEAT

Outstanding Achievement in Entrepreneurship – Small Scale: Czarina J. Sevilla, Avocadoria.ph

Outstanding Achievement in Entrepreneurship – Medium Scale: Sarah P. Deloraya-Matero, SPD Jobs, Inc.

Outstanding Achievement in Entrepreneurship – Large Scale: Patricia P. Palacios, Global Dominion Financing, Inc.

SET 3: Marketing Management

Outstanding Achievement in Overseas Marketing: Roberto Hechanova

Outstanding Achievement in Marketing Management: Gregory Francis H. Banzon, Century Pacific Food, Inc.

Outstanding Achievement in Marketing Campaign: GCash

Agora Distinction Award for Nation-Building Marketing Leadership: Mansmith & Fielders

PMA made the conscious decision not to award a Marketing Company of the Year this year, upholding its commitment to maintaining integrity and ensuring a rigorous, fair judging process.

JUDGING PROCESS

The Agora Awards follows a meticulous and transparent process to ensure that only the most deserving candidates are recognized. Nominations are carefully screened for eligibility, and nominees are informed of their status and submission requirements. Throughout the process, confidentiality is strictly upheld, with all committee members signing agreements to protect sensitive information.

Entries are assessed by category heads and validated via thorough verification, which includes interviews and due diligence. Judges are then selected based on their expertise, forming three panels that evaluate categories aligned with their areas of practice. To maintain objectivity, judges receive documents for review days before deliberations. During the deliberation process, only judges and the official tabulator, SGV, are present, ensuring fairness and impartiality. Winners are announced only after SGV verifies the results.

Chairperson Allanigui expressed her gratitude to the judges, category heads, committees, and supporters who worked tirelessly to bring the event to life. She also shared her personal reflection on leading the Agora Awards: “The Agora Awards is my way of giving back to the marketing and business community. It is a labor of love, a journey of learning and patience, and a constant reminder of Filipino ingenuity. The stories of our nominees and awardees are inspiring testaments to innovation and integrity. For me, the Agora is more than an event—it is a beacon of hope that highlights the brighter side of our nation’s future.”

She concluded by lauding all the awardees, adding, “Their stories remind us that the best marketing comes from the heart, driven by purpose and a desire to uplift and inspire. Congratulations to all the awardees for being true beacons of excellence. May your work continue to inspire businesses to thrive while helping build a brighter future for all.”

To learn more about the PMA’s Agora Awards and see how you can be part of their annual prestigious event, you may visit the Facebook page of the Philippine Marketing Association or https://philippinemarketing.org/agora-awards/

About Philippine Marketing Association

Founded in 1954, the PMA is a pillar of support and a source of direction for marketers in the Philippines. The organization plays a key role in shaping the marketing landscape in the Philippines through various initiatives such as seminars, workshops, conferences, and awards programs like the prestigious Agora Awards. PMA's mission is to enhance the capabilities of Filipino marketers, pushing for excellence and unparalleled service to the marketing and business community. It serves as a platform for thought leadership, collaboration, and professional development, uniting industry leaders, educators, and marketing practitioners from diverse sectors.

Website: https://philippinemarketing.org/

About the Agora Awards

Established in 1979 by the Philippine Marketing Association (PMA), the Agora Awards celebrate excellence, innovation, and transformational growth in marketing. Over the years, the awards have honored individuals and organizations that have demonstrated remarkable marketing practices, shaping the landscape of the industry in the Philippines.

Website: https://philippinemarketing.org/agora-awards/ 

Viyline MSME Caravan kicks off at SM Supermalls

Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.

With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.

"Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez.

The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.

The caravan’s first stops include:

SM City Bataan: January 22-29 #ViyLuckyinBataan

SM City Baguio: February 19-25 #ViyInLoveInBaguio

SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma

Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!

Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. 

Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!

SM Mall of Asia Complex: A benchmark in resilience and innovation

The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.

Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”

Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being. 

"We believe that safety is the cornerstone of thriving communities," Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board. 

Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.

SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.

Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. 

To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.

One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. 

This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.

The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. 

Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.

Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.

To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges. 

These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.

The wave return feature redirects water back into the bay, providing protection from high waves.

The Mall of Asia (MOA) Complex higher seawall and elevation prevent damage to the structure from rising sea levels. (Inset) In addition, the drainage channels along the MOA Complex are wide and deep enough to fit two buses side by side, helping prevent flooding from storm surges.

The complex's resilience extends beyond its foundation. The main road and all structures are elevated significantly above the National Building Code requirements, further minimizing the risk of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor seismic activity and provide valuable data for disaster preparedness. 

The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. 

The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis.

SM Prime's dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations.  

The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future.

SM Prime's longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity. 

Types of Motivational Speaking Styles to Explore

Kwento Co Jan 10, 2025

The Power of Motivational Speaking

Motivational speaking holds a special power (1) to inspire change, enhance creativity, and uplift people. However, your words can leave a lasting impact whether you’re speaking to a small group or a large audience. This is important because the message you share can truly influence others. Although it may seem simple, the impact of your speech can be quite powerful.

Why Understanding Speaking Styles Matters

Not all audiences are the same (this is something important to remember), and your approach should also vary. Understanding the different motivational speaking styles lets you tailor your message to connect with your listeners. Let's explore these dynamic styles together so you can discover your niche. However, it's important to remember that what works for one group might not work for another. Although you might have a preferred style, adapting is key (because it helps you engage more effectively). Ultimately, knowing your audience is crucial!

Key Traits of Transformational Speakers

Transformational speakers (often well-known for their lively talks) inspire their audiences to reach important personal growth. They stress the need to change how we see things and to find a new sense of purpose. However, this journey can be difficult for some individuals. Although many people want to change, they often hesitate because it requires hard work and commitment. But with the right guidance, individuals can uncover their potential and embrace new opportunities.

Famous Examples of Transformational Speakers

Consider speakers such as Tony Robbins and Oprah Winfrey (two highly influential individuals) who genuinely engage audiences. They both possess a unique talent for fostering change in mindsets and behaviors. However, their styles can be rather different. Tony Robbins frequently employs strong techniques to motivate individuals, but Oprah Winfrey engages in a more personal manner. Although both strive for transformation, their methods are quite distinct. This is why many individuals are attracted to them: they inspire change and promote growth in various ways.

The Art of Sharing Personal Stories

This style (which is super effective) revolves around the power of personal experiences. Sharing real stories can help speakers create an emotional bond with their audience. However, it’s important to remember that not all stories resonate the same. Some may connect deeply, but others may fall short. Although personal experiences are valuable, they must be presented in a way that captivates listeners. This connection is essential (because it enhances the overall impact of the message being shared).

How Storytelling Sparks Emotional Connection

Stories resonate deeply (and this is) because they are relatable. A compelling narrative can motivate listeners to overcome challenges; however, it can also inspire them to pursue their dreams. Although some might find it hard to connect, the right story can (really) make all the difference. Because of this, storytelling is a powerful tool that can change lives. It brings people together and creates a sense of understanding. However, not every story will touch everyone; this is okay, but the impact of a well-told tale can be profound.

Focus on Teaching and Informing

Educational speakers (often) blend motivation with practical insights. They give info that audiences can use right away in their lives. However, some people might struggle to relate to the material. This connection is important because it aids in remembering the information. Although the speakers are skilled, not every message resonates with everyone. But when it does, the impact can be really powerful.

Why Knowledge Inspires Action

When people are (1) equipped with knowledge, they feel strong enough to take action. Educational speakers can be quite powerful in both work and school settings. However, the impact of their message often depends on the audience. This means that while some might relate to the information, others may not engage as deeply. Although knowledge is essential, the way it's delivered is just as important. However, a good speaker can ignite change and inspire people to pursue their goals because they make the material easy to understand.

Blending Comedy with Empowerment

Laughter is a universal language (this is true for many people) and humor can make motivational speeches more engaging & memorable. However, some might argue that humor distracts from the main message. But when used properly, it can enhance the overall impact. Although not everyone appreciates the same jokes, the right kind of humor can connect with an audience. This connection is important, because it helps to keep listeners interested and involved.

Why Humor Breaks Barriers

Humor helps to ease tension and creates a relaxed atmosphere. This (1) allows the audience to be more open to the speaker's message. However, some might argue that humor can distract from the main point. Although it may seem silly, using humor effectively can engage listeners. But it's important to know your audience (2) because not everyone reacts the same way.

Driving Audience to Take Immediate Steps

This style focuses on motivating the audience to take action (right away), whether that means beginning a new habit or backing a cause. However, it’s important to understand why this method works. When people feel a sense of urgency, they are more likely to act. But, this urgency can sometimes lead to hasty decisions. Although acting fast can be useful, it’s essential to consider the consequences (of those choices) too. Because of this, finding a balance is crucial.

Techniques to Inspire Immediate Action

Using strong (and) action-oriented language is crucial for effective communication. Providing clear steps helps the audience understand what to do next. This style not only engages readers, but also makes the message more memorable. However, it is important to balance clarity with creativity. Although some might think that a more complex vocabulary impresses readers, simplicity often works better. Because of this, sticking to straightforward language can enhance understanding. In conclusion, the combination of strong language and clear steps can lead to more impactful writing; but it requires practice and attention to detail.

Influencing Perspectives and Behavior

Persuasive speakers (1) aim to change opinions and encourage a shift in thinking. This is often observed in debates or advocacy campaigns. However, the effectiveness of these speakers can differ significantly, because not every speaker connects with their audience. Although some may be skilled, others struggle to create an impact. This difference can greatly influence the result of a debate or campaign, but understanding the audience is crucial for achieving success.

Using Facts and Emotion for Impact

Mixing logical arguments (which are based on reason) with emotional appeals (that touch the heart) results in a strong and balanced presentation. This approach works well; however, it requires skill. Some individuals might think that one kind of argument is sufficient, but that's not true. Although facts are important, emotions can also influence choices. Because of this, combining these two strategies can lead to better outcomes in communication.

Engaging Audience in Dialogue

This interactive style (which is super engaging) involves creating a two-way conversation. It makes the audience feel included and valued. However, some people might find it hard to participate. This can be (because) not everyone is comfortable speaking up. Although it encourages engagement, it requires effort from both sides. But in the end, it can lead to a more meaningful exchange of ideas.

Building Community Through Interaction

Collaborative speakers are good at creating a sense of community (this is super important), which can lead to greater audience engagement. However, not everyone can do this easily. Some might have a hard time, but with enough practice, they can improve. Although it takes time and effort, the benefits are huge. Because when speakers truly connect with their audience, everyone benefits from it.

Uplifting Through Faith and Belief

This style emphasizes personal growth, healing, and spiritual enlightenment (which is super important). It often takes inspiration from religious or philosophical teachings. However, a lot of people find this journey tough. Because of the complexity of these teachings, some might struggle (with grasping them). Although the process can be hard, it can lead to deep insights. This is why so many are drawn to exploring these ideas: it's a journey worth embarking on.

Addressing Personal Growth and Healing

Faith-based speakers inspire hope and resilience (1) by connecting to the deeper parts of the human experience. However, many people find this connection essential. This is because it helps individuals face challenges more efficiently. Although some may question the strength of these messages, they often turn out to be uplifting. But during tough times, such inspiration can change things.

Inspiring Teams to Achieve Goals

Leadership speakers are good at (1) motivating teams to work together and achieve common goals. However, they also face challenges when trying to connect with everyone. This can be tough (2) because not all team members respond the same way. Although some may feel inspired, others might need more encouragement to engage fully. But, when leadership speakers understand their audience, they can better inspire teamwork and commitment.

Empowering Future Leaders

By sharing their experiences (and strategies), they inspire others to take on leadership roles. However, many people hesitate to embrace these roles. This is often because they feel unprepared or unsure about their skills. Although there are challenges, stepping up can be rewarding. It can lead to personal growth and new opportunities. But, it’s important to remember that everyone starts somewhere. Therefore, with the right support, anyone can become a leader.

Adapting Messages for Younger Audiences

Talking to younger audiences takes a lot of energy, relatability and a bit of humor (to keep them engaged). When discussing subjects like confidence and resilience, it's important; however, speakers who focus on youth usually highlight self-esteem, perseverance and dreaming big. This is crucial because it plays a key role in shaping their futures. Although some may think these topics are hard, they can truly inspire young people to overcome challenges. But, the key is to connect with them in a way that resonates.

Motivating Teams to Boost Productivity

Corporate speakers inspire workers to aim for excellence and accept innovation. They deliver strategic insights with enthusiasm, combining motivational messages (that are often uplifting) and business strategies to push organizational success. However, this mix is important, because it helps build a positive work environment. Although some people might see these talks as just fluff, they can truly impact employee motivation. But it’s essential to keep in mind that not every speaker will connect with everyone.

Giving a Voice to Social Causes

These speakers (who are often very passionate) focus on tackling social issues. They inspire audiences to help create positive change. However, it’s important to realize that not everyone agrees with them. This can lead to discussions that are both enlightening and challenging. Although some people may feel hesitant to join in, they might find that their thoughts do matter. Because of this, the speakers work hard to ignite action and motivate others to get involved.

Inspiring Change Through Advocacy

By shining a light on real-world challenges, they encourage others to take a stand and create change (this is very important!). Cultural and diversity-focused speaking styles (which are crucial) play a big role in this effort. However, some might not realize how powerful their words can be. Because of this, speakers need to understand the impact they have. Although it can be difficult, making a difference starts with just one person.

Embracing Inclusivity and Understanding

This style (which is super unique) celebrates a lot of different perspectives and promotes cultural awareness. However, it also encourages people to think critically about their views. Many individuals, because of this, start to appreciate the richness of different cultures. Although some might find this a bit challenging, it ultimately leads to greater understanding. This approach is really important, especially in today’s global society (where connections across cultures are more common than ever).

Celebrating Unique Perspectives

Speakers in this niche (which is truly one-of-a-kind) inspire unity by highlighting the beauty of human diversity. However, they also emphasize how essential it is to understand and accept differences. This is important (for various reasons), because diversity can genuinely strengthen communities. Although some individuals might feel uncomfortable with differences, it's crucial to embrace them. Unity can be achieved through respect and empathy, but it requires effort from all people involved.

Conclusion

Choosing the Right Speaking Style for Your Audience: The key to successful motivational speaking is understanding your audience (this is super important) and matching your style with their needs and expectations. The Endless Potential of Motivational Speaking: Whether you decide to inspire, educate, or entertain, motivational speaking offers endless opportunities to create change. However, you need to think about your audience's preferences, because this can influence your impact. Although it might seem difficult at first, discovering the right approach can lead to amazing results.

FAQs

What is the most effective style of motivational speaking?

It depends on the audience and context. Transformational and storytelling styles are popular (because) they appeal to a wide range of people.

How can I find out my motivational speaking style?

You should try out different styles, get feedback, and pick the one that feels true to you.

Can I mix different speaking styles in one presentation?

Absolutely! Combining styles can make your presentation more dynamic and engaging.

What qualities make a great motivational speaker?

Authenticity, confidence, empathy, and the ability to connect with the audience are key.

How can I engage my audience as a motivational speaker?

You should use storytelling, ask questions, maintain eye contact, and deliver your message with passion. However, remember to be flexible in your approach (this) can help you connect better. Although it may seem challenging at first, practice makes perfect, but don't get discouraged.

Contact

Boost Gio 1226 Miguelin St. Sampaloc Manila +6391 6474 8083 info@kwen2co.com

First Eduspec Inc. encourages institutions to be STEAM-STRONG for the future of learners

Mr. Lim Soon Seong, President of First Eduspec Inc., and Mr. Willard Paras, General Manager of FEI Inc., present a certificate of appreciation to Dr. Alfons Jayson Pelgone of Philippine Normal University, the event's keynote speaker.

The results of the Programme for International Student Assessment (PISA) and other international standardized tests have brought attention to the poor performance of Filipino learners, underscoring the ongoing challenges in the quality of education in our country today. 

Filipino students are falling behind in critical areas, particularly math and science, ranking 77th among 81 countries in the 2022 PISA rankings released in December 2023.

St. Mary’s College wowed the audience with its groundbreaking Robot Project. Embracing the theme "Armed and Equipped: Nurturing Future-Ready Citizens with Leveled-Up STEAM Learning and Robotics," these young tech innovators showcased exceptional creativity, engineering skills, and problem-solving expertise.

For First Eduspec Inc. (FEI), this news presents a challenge and an opportunity to provide better support for learners by emphasizing their STEAM curriculum. With a purposive and well-designed STEAM curriculum, experiential tools to test and hone students’ skills, assessments to measure performance, and continuous professional development programs for teachers, Filipino learners can fully realize their potential and become more equipped and STEAM-strong. 

All these are offered by FEI, a multinational organization known for its innovative, technology-based educational solutions and services, and a sister company of Rex Education, a leading academic publisher in the country.

On October 11, FEI and REX underscored their commitment in a special program to address the challenges of providing better support for Filipino learners in STEAM education as they prepare to become future-ready citizens of a digital, technology-driven world.

Themed Armed and Equipped: Nurturing Future-Ready Citizens Through Leveled-Up STEAM Learning with First Eduspec Inc., the program featured keynotes from prominent STEAM stakeholders, including FEI General Manager Willard Paras and Dr. Alfons Jayson Pelgone of the Philippine Normal University. FEI and Rex Education also reaffirmed their commitment to actively support initiatives aimed at advancing the Philippine education system and further empowering Filipino learners.

“At FEI, we have made it our mission to come up with STEAM learning solutions that are relevant, needs-driven, and research- and evidence-based to respond to the ever-changing needs for innovative learning solutions,” Paras said, as he discussed the four pillars of FEI’s STEAM-STRONG programs:

STEAM curriculum designed to develop 21st-century skills.

Authentic assessment for evidence-based teaching, learning dynamics, and evaluation of students’ skills achievement.

Educational technology to help students and teachers familiarize themselves with the world of work.

Capacity building and professional development for institutions, and especially teachers, to effectively deliver these programs.

“We work closely with every partner and institution to ensure schools are ready to assist learners in their STEAM journey. We provide training and workshops to help empower teachers and instructors, enabling them to become competent STEAM enthusiasts who can, in turn, arm and equip our learners,” Paras added.

In his keynote, REX CEO Don Timothy Buhain reflected on the Philippines’ low PISA ranking, calling it “a challenge for all of us” and prompting the audience to consider these vital questions: How are we teaching STEAM in our schools? Are we truly giving our learners all the tools and support they need to succeed in the real world?

“This is a conversation we need to have, and I am happy we are here as part of the solution. We will do more,” Buhain assured.

“With FEI’s guidance, our STEAM offerings have been significantly enhanced, enabling us to better meet the needs of our learners. For us at REX, FEI is family—an integral contributor to the symphony of learning solutions we have developed over the years. This relationship grows stronger every day as we approach our 75th year of nurturing Filipino learners,” Buhain said.

These needs have only increased in the 21st century, with the introduction of digital learning technologies fundamentally transforming how people learn and interact with information. This transformation underscores the importance of technology—a core component of STEAM—in ensuring young people’s successful participation in all spheres of life.

In line with this, PISA has introduced in its ninth cycle a new, innovative domain: Learning in a Digital World, which assesses students’ ability to learn and thrive in digital environments alongside its usual evaluations of core skills in math and science. 

FEI and Rex Education’s STEAM-STRONG initiative aims to help improve Filipino learners’ performance in PISA and prepare them for a digital, technology-driven future.

The special event also marked the launch of the Partnership Graduate Studies Program with First City Providential College, an institution granted autonomous status by the Commission on Higher Education. The program will offer advanced learning opportunities in STEAM and robotics education to further empower educators. 

Additionally, the event included the soft launch of the Federation of Robotics Schools in the Philippines, an organization dedicated to advancing coding, robotics, and STEAM learning nationwide through various programs and activities.

A total of 55 schools have signed up for FEI’s robotics program for SY 2024–2025, including St. Mary’s College (Quezon City), which showcased an agricultural robot prototype designed to help Filipino farmers cultivate their fields. 

This demonstration highlights both the far-reaching impact of robotics in various aspects of life and the exceptional talent of Filipino students in this high-tech field.

The Masters Art Collection 2024 - For Sale

                                       

It's been a while since I visited the M Gallery.  Now I began to appreciate the value of art. The most expensive painting ever sold at auction was the "Salvator Mundi" by Leonardo da Vinci. It was sold for $450.3 million in 2017 and was considered a masterpiece of the Renaissance. Some paintings had a significant cultural impact, like the Mona Lisa by da Vinci, known for its enigmatic smile.

1971' Mother and Child by Vicente Manansala

2.5 x 2.5ft (76.2cm x 76.2 cm)

With Certificate/MMR Cultural Heritage Restoration

The Starry Night by Van Gogh is known for its emotional depth and swirling brushstrokes.

The Last Supper by Da Vinci was the most iconic, representing religious art. The terms of significant or monetary value can refer to the highest form of painting. Now, let's go to the Philippine version of the painting we are currently selling with certificate of authenticity. 

1976 Marseille France

By Vicente Manansala

2x3 feet with Provenance

If they have Mona Lisa and Starry Night we also have Juan Luna Spolarium, Fernando Amorsolo, BenCab and Vicente Manansala showcasing artistic style of modern and social realism. Since the OPM Dionela hit song this year called Sining sa Museong di Naluluma. I began to appreciate more the beauty of art displayed in the museum or in a certain office or residence.

Bencab Sabel 2009

By Benedict Cabrera

3.3 x 5 ft with Provenance

We still have lots of paintings from our National Artist like Amorsolo, Luz, Hidalgo, Botong and Malang we can show you. With certificate of authenticity and cultural heritage restoration. Just send me an email jbiadog@yahoo.com or text at 09279896797 

OZAM: Iskaparate.com’s Canada Portal Carries Service Options for Filipinos Overseas

Iskaparate.com, the multi-vendor e-commerce platform that connects local entrepreneurs to worlds of opportunities through marketing, business, and financial support, has expanded its reach to Canada with the launch of Ozam.

With its recent press event that gave visionary insights into its history, distinctive features, and B2B platform, Iskaparate.com continues to show its progressive actions to become a more inclusive entity for all entrepreneurs and customers.

Ozam is a Canadian portal within Iskaparate.com where Overseas Filipino Workers (OFWs) in Canada who want to augment their income from day jobs and save up for their return to the Philippines can sell homemade items to Canadian buyers.

Aside from its typical e-commerce activities, Ozam’s main highlight is its service-focused product line that connects Filipinos abroad to their homeland by enabling users to send gifts, request errands, join live-streamed learning sessions, and connect with the Filipino-Canadian community.

Inaugural Products of Iskaparate Canada

Four flagship product solutions bridge cultural and practical gaps for Filipinos abroad to keep strong and accessible connections to the Philippines.

Ozam Gift

Ozam Gift is an e-gift card available specifically for Filipinos in Canada who want a flexible, cross-border shopping option. Buyers can purchase a card in multiples of CAD 100 to either send them to family and friends back in the Philippines or treat themselves. This gift card can be used to purchase items on the platform.

Users are given spending flexibility as card utilization can be in small portions or all at once. It’s also usable on both Philippine and Canadian storefronts. When used to buy Philippine SKUs, the CAD balance is converted to PHP at the current monthly rate.

Concierge

Iskaparate.com points out the idea of Concierge as stemming from the Filipino term “pakisuyo” which means “favor.” This service is for those who need errands done for them, functioning much like a paid card for personalized tasks. Buyers simply select the service, describe their request, and await confirmation. Within 24 hours, Iskaparate sends a full quote which includes item or service costs and a nominal markup.

Once confirmed, Iskaparate.com’steam takes on the responsibility of fulfilling the errand. It could be organizing rides, hiring a tutor, arranging a small gathering, or simply picking up an item. All completed tasks are accompanied by visual proof to reinforce the trustworthiness that Ozam delivers as it promises.

Ozam Talk

Ozam Talk is a service that gives Filipinos in Canada access to learning opportunities and expert-led discussions across a range of topics. This includes personal finance, food safety, health, and others. 

These sessions, being presented by professionals from different fields, give practical insights and skills directly from experience. A session may feature senior physicians discussing health conditions, chefs sharing food styling tips, or digital marketers explaining strategies.

Joining from anywhere is easy thanks to its live-streamed sessions scheduled on specific dates. After purchasing, attendees receive a secure link to join. An additional fee secures a personal copy of the entire session.

Ozam Chamber

Ozam Chamber is a service in collaboration with the Philippine Canadian Chamber of Commerce (PCCC), an exclusive channel for Filipinos who want to stay actively involved in community events, networking, and initiatives. Through the Ozam Chamber payment service, users can pay membership dues, event fees, or donations directly on the platform.

The service process is fairly straightforward. After selecting their desired service, users fill in a registration form and proceed to payment. Given its systematic method and attested partnership, members can guarantee smooth access to events, services, and updates from the chamber.

From Local to Global: Iskaparate.com’s Vision for Filipinos Everywhere

Iskaparate.com’s gestures to go from being a local e-commerce platform to a global service provider is a mission to maintain connections by crossing borders. With Ozam, the evolving needs of Filipinos worldwide are met, and propounding culturally relevant services is convenient and reachable — wherever they may be.

For more information, visit iskaparate.com.

From Personalized Facials to Advanced Slimming: Dear Self Unveils Its Kapasigan Clinic

Dear Self Aesthetic & Wellness Center Opens 12th Branch in Pasig City

Pasig City—Dear Self Aesthetic & Wellness Centercontinues its mission of delivering exceptional self-care and wellness services with the grand opening of its 12th branch, located at the Escentra Building, 41-37 Dr. Sixto Antonio Avenue, Cor. Pilapil Street, Barangay Kapasigan, Pasig City.

The ribbon-cutting ceremony, held last November 5, marked another milestone in Dear Self Aesthetic and Wellness Center’s journey to empower individuals to embrace beauty and self-love.

The event was graced by notable individuals, including seasoned theater actor Allan Dale Alojipan, multi-awarded singers Marty Linan, Lucky Robles, and Rainner Acosta, along with content creators Ric Abasola and Mikko Herrera. ABS-CBN’s The Voice Teens and Dream Maker alumnus Josh Nubla also made an appearance, alongside the newest brand ambassadors—the rising P-pop group, Neo.

A Beautiful Space for Beauty and Wellness

Guests were welcomed into the clinic’s serene and modern space, which features a minimalist design with a predominantly white palette complemented by soft pink accents. The Kapasigan branch offers a calming, friendly, and pampering ambiance that reflects the essence of Dear Self Aesthetic & Wellness Center.

Chief Marketing Officer Kenneth Tecson shared during the launch, “This branch is a testament to our vision of expanding beauty and wellness accessibility while staying innovative and client-focused. We want everyone who walks through our doors to feel valued and loved.”

Elevating Services to New Heights

True to its commitment to delivering premium self-care, the Kapasigan branch boasts upgraded services and cutting-edge machines designed to provide personalized facials, advanced body slimming treatments, and holistic wellness solutions. These enhancements showcase Dear Self’s pursuit of excellence and innovation in the field of aesthetic care.

CEO Krystal Tecson-Garalde expressed, “This new chapter allows us to connect with more communities and remind them that self-care is an act of self-love. We’re here to empower individuals to feel beautiful inside and out.”

Visit Dear Self Kapasigan Today

Experience the new home for self-care at Dear Self Aesthetic & Wellness Center—Kapasigan. Follow their journey and updates on their dedicated social media page: Facebook.com/dearselfkapasigan.

Whether you’re seeking expert facial treatments, slimming solutions, or a moment of relaxation, Dear Self Kapasigan promises to deliver an exceptional experience. Step into a space where self-love and beauty take center stage.

Rex Education Enhances Digital Learning Solutions with Schoology and First Eduspec Inc.

Today’s learners face considerable challenges; their learning journey was set back several years by the global pandemic that halted face-to-face classes from March 2020 (the first implementation of community quarantines) to November 2022 (when the Department of Education, or DepEd, ordered a full return to school-based learning). 

According to UNICEF, Filipino learners missed more learning opportunities compared to their global counterparts, as the Philippines was among the last countries to reopen in-person classes—effectively putting Filipino learners at a significant disadvantage.

This situation is concerning, with Filipino learners collectively ranking 77th among 81 countries in the Programme for International Student Assessment (PISA) 2022 rankings released in December 2023—an indication that many have been left behind. 

However, this disheartening situation of the Filipino learner also presents an opportunity for education stakeholders—parents, teachers, school leaders, and academic publishers—the whole learning community, to unite and give the country’s millions of learners ([18,370,310 in the public school system alone](https://newsinfo.inquirer.net/1966048/deped-18-million-students-enrolled-for-sy-2024-2025), according to DepEd’s data for school year 2024–2025) the support they need to overcome this disadvantage and so they can thrive and succeed.

Rex Education, the country’s leading academic publisher for over seven decades and a vital stakeholder in the education sector, takes the challenge. REX has championed the Filipino learner since its founding in the 1950s, initially selling—and then publishing—textbooks and other scholastic materials that have long been staples in every classroom nationwide. 

These are all available at Rex E-Store https://estore.rex.com.ph, the company’s one-stop online store for quality learning solutions.

As the digital age emerged, ushering in distance learning, Rex Education responded accordingly by launching Schoology in 2015, one of the Philippines’ very first learning management systems (LMS). Rex Education’s Schoology represents the classroom of the future—fully digital and rich with innovative features that make learning easy, accessible, fun, and challenging.

“Technology cannot be an add-on; it’s a necessity,” Rex Education stated in a media release announcing the launch of Schoology. “Flexible learning is not a privilege or an advantage; it’s a necessity. Certainly, future-proofing our classrooms, although it cannot be perfected, is an imperative.”

That press release proved prescient 5 years later, as digital classrooms like Rex Education’s Schoology became integral to advancing education during a time when traditional classes were closed indefinitely. Moreover, Rex Education expanded Schoology, making it accessible to more learners nationwide, adding additional resources to the platform, and introducing new features and capabilities.

Now, with the pandemic in the rearview, Schoology remains an educational powerhouse, advocating for the Filipino learner in this age of hybrid education by enhancing traditional learning environments and providing 21st-century learning experiences. 

With traditional modalities infused with digital tools, today’s learners can embark on the challenging journey of making up for lost years while also preparing for a technology-focused future.

However, Filipino learners still have significant ground to cover, particularly in math and science, where they ranked near the bottom in the same PISA 2022 rankings. 

Rex Education, through First Eduspec Inc. (FEI), helps address this gap by offering a comprehensive ICT and robotics curriculum that can enrich the learning opportunities and experiences of today’s learners and prepare them for the challenges of tomorrow.

While today’s Filipino learners may be disadvantaged, they can achieve more and reach their full potential with the right support. This is a challenge to all the sector’s stakeholders—an urgent call to action—and Rex Education continues to rise to the occasion, *para sa bata, para sa mamamayan, para sa bayan*.

UNAWA Partners with EcoGlobal to Empower Rural Banks with Advanced Digital Solutions at RBAP’s 71st Annual National Convention

Manila, Philippines — November 13, 2024 — UNAWA, a leading digital transformation solutions provider, proudly announced its strategic partnership with EcoGlobal at the 71st Annual National Convention and General Membership Assembly of the Rural Bankers Association of the Philippines (RBAP). The convention, held on November 12-13 at The Manila Hotel, showcased how cutting-edge technology can reshape the rural banking sector, enhancing financial inclusion and operational efficiency.

Through this collaboration, EcoGlobal’s core banking platform, ECOSLAi, will now include UNAWA’s digital solutions, such as electronic signature, digital forms, and AMLA (Anti-Money Laundering Act) name screening technology. By integrating these innovations into EcoGlobal’s suite of core solutions, rural banks across the Philippines can expect streamlined regulatory compliance, reduced human error, and more seamless transaction experiences.

“Our partnership with EcoGlobal is more than just an integration of technology; it’s a commitment to uplifting rural banking by making regulatory compliance easier, faster, and more accurate,” said Atty. Jacinto. “We believe that by providing rural banks with the tools to automate and simplify compliance, we empower them to focus on their core mission—serving and growing their communities. This collaboration marks a step toward a more inclusive, digitally enabled future for rural banking in the Philippines.”

At the convention, UNAWA’s COO and Co-Founder, Atty. Gino Carmine de Sequera Jacinto, further expressed his enthusiasm about this transformative partnership. “UNAWA is honored to be selected by EcoGlobal as a technology partner, and we are excited about the potential of this integration to drive digital transformation within rural banks. Our tools simplify regulatory compliance and enable rural banks to focus on growth, customer service, and financial inclusion.”

EcoGlobal’s core banking ecosystem, ECOSLAi, emphasizes digital inclusion and economic growth by bringing together an array of innovative technology partners. The partnership with UNAWA is a part of EcoGlobal’s larger initiative to work with key digital solutions providers to serve rural banks better. Other partners introduced at the event include Mindox, FlexM, FinScore, and Triseed Solutions, all of whom are committed to supporting rural banks with digital innovation and financial empowerment.

EcoGlobal showcased its offerings and partner technologies at Booth 39-40 during the convention, inviting attendees to explore how ECOSLAi, together with UNAWA and other technology leaders, is shaping the future of rural banking in the Philippines. The event served as a unique opportunity for rural banks to explore comprehensive digital tools tailored to enhance their operations and meet evolving regulatory requirements.

For more information on UNAWA’s digital solutions, visit www.unawa.asia or email hello@unawa.asia.

Contact

Drew Pasaporte Marketing Lead info@unawa.asia