The App Economy: How Gaming Platforms and 'Earn Money' Apps Drive Digital Transactions

In the rapidly evolving landscape of the digital age, the "app economy" has emerged as a colossal force, reshaping how individuals interact with technology, consume entertainment, and even manage their finances. This economic ecosystem, built around mobile applications, has not only transformed industries but has also created entirely new paradigms for commerce and leisure. 

At its core, the app economy is propelled by the seamless flow of digital transactions, which are increasingly driven by two dominant categories: gaming platforms and "earn money" applications. These apps, ranging from immersive virtual worlds to pragmatic tools for supplementary income, have become integral to the daily lives of billions, facilitating an unprecedented volume of micro-transactions, subscriptions, and digital currency exchanges that underpin a significant portion of modern digital commerce. 

The narrative of the app economy is one of accessibility, innovation, and the pervasive integration of digital interactions into every facet of human experience, blurring the lines between play, productivity, and financial engagement.

The proliferation of smartphones over the past two decades laid the groundwork for this digital revolution, placing powerful computing devices with ubiquitous internet connectivity into the hands of a global populace. This accessibility has fueled an explosive growth in app development and consumption, transforming the mobile device from a mere communication tool into a portable portal for entertainment, education, and economic activity. 

Gaming apps, in particular, have spearheaded this transformation, captivating audiences across all demographics with their diverse offerings. From casual puzzle games to complex multiplayer online battle arenas, mobile gaming has democratized access to interactive entertainment, often at little to no upfront cost. This freemium model, where the initial download is free but users are encouraged to make in-app purchases for virtual goods, upgrades, or ad-free experiences, has proven incredibly lucrative, generating billions in revenue annually and driving a massive volume of digital transactions.

One prominent example of a gaming phenomenon that illustrates this trend is Teen Patti Gold. This immensely popular Indian card game, a digital adaptation of the traditional three-card poker-like game, has garnered millions of players, particularly in South Asia. Its success lies not only in its cultural relevance but also in its highly engaging gameplay, which often involves mastering the nuances of a teen patti sequence to outwit opponents. 

Players purchase virtual chips using real money to participate in games of varying stakes, creating a constant flow of digital transactions within the app. The thrill of winning, the social interaction with other players, and the continuous opportunity to test one's skills or luck against a global community contribute to its sustained popularity. 

Teen Patti Gold exemplifies how culturally specific games can transcend geographical boundaries through a digital medium, becoming powerful engines of the app economy by facilitating numerous small, frequent purchases that collectively amount to substantial revenue. This model is replicated across countless other gaming titles, demonstrating the immense power of digital goods and services as drivers of economic activity.

Beyond the realm of traditional card games, the app economy has also revitalized classic family games, bringing them into the digital age with renewed vigor. Take Scrabble, for instance. Once confined to physical boards and letter tiles, the digital version of Scrabble allows players to connect with friends and strangers globally, anytime, anywhere. 

This digital transformation has not only expanded its player base but also introduced new monetization avenues, such as in-app purchases for hints, ad removal, or premium features. The convenience and social connectivity offered by these digital adaptations make them incredibly appealing, ensuring that the legacy of beloved family games continues to thrive and contribute to the digital transaction volume. 

These games, while seemingly simple, represent a significant segment of the app economy, proving that engagement and enjoyment, whether for competitive play or casual leisure, are powerful motivators for digital spending.

Parallel to the gaming explosion, another significant category has emerged, appealing to a different, yet equally powerful, human desire: the opportunity to earn money. Daily earn money app platforms have proliferated, promising users various ways to supplement their income or gain rewards through their mobile devices. 

These apps encompass a broad spectrum of activities, from completing surveys and watching advertisements to engaging in micro-tasks, cashback programs, and even playing games under a "play-to-earn" model. The allure of these apps is undeniable, particularly for individuals seeking flexible ways to earn extra cash in their spare time. They tap into the gig economy, allowing users to monetize their attention or simple actions, creating a new form of digital labor that is accessible to anyone with a smartphone and an internet connection.

The mechanics of these earn money apps often involve a circular flow of digital transactions. Users perform tasks, accumulate virtual credits or points, and then convert these into real money, gift cards, or other digital assets. 

The payouts are typically made through digital wallets, bank transfers, or popular payment platforms, reinforcing the reliance on digital transactions. For example, some apps might offer small sums for completing surveys, while others provide cashback on online purchases. The growth of cryptocurrency has also led to the rise of apps where users can earn tokens for performing tasks or playing games, which can then be traded on exchanges, further integrating digital assets into the transaction ecosystem. 

While the individual amounts earned might be small, the sheer volume of users and daily transactions across these platforms contributes significantly to the overall digital economy. However, it is crucial for users to exercise caution, as the "daily earn money app" space also contains less reputable platforms that may not deliver on their promises, highlighting the need for due diligence and understanding of terms and conditions.

A fascinating intersection within the app economy lies in the realm of chance-based games and lotteries. The timeless appeal of winning big, often with a small investment, has found a natural home within mobile applications. Apps dedicated to lucky lotteries or those that integrate lottery-like mechanics into their gameplay have become popular avenues for digital transactions. 

These can range from official state lottery apps that facilitate ticket purchases digitally to in-game lotteries where players spend virtual currency (often purchased with real money) for a chance to win rare items or significant in-game rewards. The phrase "lottery lottery" might seem redundant, but it underscores the pervasive nature of this concept within the app ecosystem – the idea of a lucky draw, a chance encounter with fortune, is a powerful psychological driver. 

Users willingly engage in these micro-transactions, driven by hope and excitement, contributing to a continuous stream of revenue for app developers and operators. The convenience of purchasing a lottery ticket or participating in a digital draw with a few taps on a screen has significantly expanded the reach of these chance-based activities, making them more accessible than ever before and further entrenching digital transactions as the preferred method of participation.

The infrastructure that underpins this vast app economy is a sophisticated network of digital transaction systems. Payment gateways, mobile wallets, and various forms of online banking have evolved to provide seamless, secure, and instant methods for users to spend and receive money within the app ecosystem. 

Whether it's making an in-app purchase in Teen Patti Gold, cashing out earnings from a daily earn money app, or buying a digital Scrabble booster, the process is designed to be as frictionless as possible. The advent of unified payment interfaces (UPIs) and other local payment solutions in various countries has further streamlined this process, reducing barriers to entry for millions of users who may not have traditional credit cards but possess smartphones and digital payment accounts. 

This ease of transaction is a critical factor in the success of the app economy, encouraging frequent and often impulsive spending, as well as enabling quick payouts for earn money app users. The security of these transactions is paramount, with app developers and payment providers investing heavily in encryption and fraud prevention technologies to build and maintain user trust.

Looking ahead, the app economy shows no signs of slowing down. The convergence of gaming and earning is becoming increasingly pronounced, particularly with the rise of blockchain technology and NFTs in the "play-to-earn" (P2E) space. Users are not just playing games for entertainment; they are actively participating in digital economies where their in-game assets have real-world value, tradable through digital transactions.

This evolution promises even more complex and integrated digital transaction flows, blurring the lines between gaming, investment, and income generation. The continuous innovation in mobile technology, coupled with advancements in artificial intelligence and big data analytics, will likely lead to even more personalized and engaging app experiences, further cementing their role as central figures in driving digital transactions. However, challenges remain, including regulatory complexities, ensuring user data privacy, combating fraudulent schemes, and managing the potential for digital addiction.

In conclusion, the app economy, powered by the incredible growth of mobile gaming platforms and the widespread adoption of "earn money" applications, stands as a testament to the transformative power of digital technology. 

Apps like Teen Patti Gold and digital versions of family games such as Scrabble have redefined entertainment, while the allure of a daily earn money app has opened new avenues for income generation. Even the age-old fascination with lucky lotteries has found a vibrant new home within this digital ecosystem. At the heart of it all is the seamless and ever-increasing flow of digital transactions, which serve as the lifeblood of this dynamic economy. 

From micro-purchases for virtual chips and game boosts to payouts from completed tasks and digital lottery tickets, these transactions collectively form a massive, intricate web of economic activity. The app economy is not merely a collection of applications; it is a global digital marketplace, constantly evolving and expanding, fundamentally reshaping how we interact with money, leisure, and opportunity in the digital age.

Solaire Resort North Celebrates GUINNESS WORLD RECORDS™ Title for The Mangrove

The Mangrove at Solaire Resort North stands as an official GUINNESS WORLD RECORDS™ Title Holder as the Largest Glass Tube Installation

Manila, Philippines, 31 July 2025: Solaire Resort North is proud to announce that they are the record holder for the GUINNESS WORLD RECORD title the Largest Glass Tube Installation, The Mangrove. The event was witnessed by hundreds of employees and guests who gathered in the resort’s grand lobby to celebrate this momentous achievement.

A GUINNESS WORLD RECORDS official adjudicator was present to validate the record, confirming that The Mangrove, measuring 25.396 meters high, officially holds the world title.

Official GUINNESS WORLD RECORDS™ Adjudicator, Emi Saito, with Bloomberry Resorts Corp. President and Chief Operating Officer, Gregory Hawkins holding the official certificate for The Largest Glass Tube Installation

Gregory Hawkins, Board Director, President and Chief Operating Officer of Bloomberry Resorts Corporation, expressed his excitement, saying, “As we commemorate Solaire Resort North’s first anniversary, we are honored to officially hold a GUINNESS WORLD RECORDS title. This achievement underscores our commitment to excellence, and we take immense pride in being recognized on a global scale.”

Designed by renowned sculptor Nikolas Weinstein, The Mangrove is a monumental glass installation that redefines architectural art. Taking over four years of meticulous planning, engineering, and craftsmanship, it stands as a breathtaking symbol of the intersection of nature, art, and innovation.

Visitors to Solaire Resort North in Quezon City can marvel at this awe-inspiring work of art, now officially recognized as a GUINNESS WORLD RECORDS record holder, and experience a destination that blends luxury, creativity, and world-class hospitality.

For more details, visit sn.solaireresort.com, call us at +632 8888 8888, or email sn.reservations@solaireresort.com.

Bloomberry Resorts Corp. President and Chief Operating Officer, Gregory Hawkins and Solaire Resort North Chief Operating Officer Damian Quayle holding the official GUINNESS WORLD RECORDS™ certificate for The Largest Glass Tube Installation

SM Supermalls empowers MSMEs’ future through inclusive resilience

Micro, small, and medium enterprise (MSME) tenants and Department of Trade and Industry (DTI)-supported entrepreneurs gear up for resilience through SM Supermalls’ nationwide Business Continuity Plan workshops.

SM Supermalls champions resilience as a shared responsibility, empowering communities and micro, small, and medium enterprise (MSME) tenants nationwide.

For SM Supermalls, resilience remains an essential pillar in its pursuit of sustainability. Without safe, secure, and prepared communities, the vision of sustainable development becomes difficult to achieve. This is why the company believes that promoting resilience is not only a matter of operational readiness but a responsibility to the communities and businesses that form the backbone of the economy.

At the heart of this commitment are micro, small, and medium enterprises (MSMEs). These businesses are often the most vulnerable to disruptions brought about by natural and man-made hazards. Yet, they represent a critical force in the national economy---generating jobs, driving local commerce, and sustaining livelihoods. Recognizing their importance, SM Supermalls has made it a priority to help cultivate an MSME sector that is resilient.

Across its network, close to 70 percent of SM Supermalls’ tenants are currently MSMEs. These businesses operate under unique lessee contracts that acknowledge their specific needs and challenges. To support them, SM not only provides space but also promotes an environment that values preparedness and long-term continuity.

Beyond providing retail spaces, SM Supermalls promotes micro, small, and medium enterprise (MSME) resilience through emergency drills and dedicated Business Continuity Planning (BCP) initiatives.

SM Supermalls’ most notable resilience initiative for its MSME tenants is a dedicated Business Continuity Planning (BCP) program launched in 2024. This capacity-building initiative enables businesses to develop tailored Business Continuity Plans and implement adaptive measures to reduce the impact of disruptions. 

SM’s tenants are each provided with free access to 5GB of remote digital storage where they can securely store critical business documents such as their BCPs, permits, registrations, and insurance policies, among others. In the event of a disaster, access to these documents becomes seamless, allowing faster processing of insurance claims and a quicker return to operations.

To further scale its impact, SM Supermalls established a public-private partnership with the Department of Trade and Industry (DTI), formalized through a Memorandum of Agreement in 2024. Together with ARISE Philippines, a United Nations Office for Disaster Risk Reduction (UNDRR)-affiliated private sector alliance for disaster resilience, the partnership aims to ensure that 6,000 MSMEs have robust BCPs by the end of 2027.

Business continuity subject matter experts guide micro, small, and medium enterprises (MSMEs) in crafting their own Business Continuity Plans (BCPs) for their company.

The Department of Trade and Industry (DTI) - Bureau of Small Medium Enterprise Development and SM Supermalls representatives join together in disaster risk resilience awareness and business continuity for micro, small and medium enterprises.

This collaboration is led by DTI Regional Operations Group Undersecretary Blesila Lantayona and Bureau of Small Medium Enterprise Development (BSMED) Director Emma Asusano, alongside SM Supermalls’ Corporate Resilience Department. The shared goal is clear: to safeguard MSMEs nationwide through proactive preparedness.

One key feature of the initiative is the SM-DTI Calamity Recovery (CARE) Booth, activated during times of calamity. Located in malls with communities impacted by disasters, the booth serves as an accessible touchpoint for MSMEs needing post-disaster support---providing a practical and timely response mechanism that bridges the gap between public resources and private needs.

Additionally, SM Supermalls regularly hosts scheduled BCP workshops for MSMEs in collaboration with DTI. These workshops are conducted in centralized SM locations across various regions and are open to both SM tenants and DTI-assisted MSMEs. During these sessions, business owners are introduced to the various risks posed by different types of disasters and are guided step-by-step in developing their own BCPs. These plans are tailored to the unique nature and geographical location of their operations, and the sessions extend to the BCP testing and validation phase to ensure practical application and effectiveness.

The participants are given one month to finalize their BCPs, which must be approved by their business management and submitted to DTI. Since the program’s launch in September 2024, over 1,500 MSMEs have already undergone training, with more scheduled in the months ahead.

“Resilience is not built overnight, and requires education, commitment, and collaboration across different sectors. Knowing this, SM Supermalls continues to invest in long-term resilience not just for its business, but for the broader ecosystem of MSMEs it supports,” said SM Supermalls President Steven Tan. “In doing so, we are reinforcing the fundamental truth that sustainable progress is only possible when communities and businesses are prepared to face the challenges of tomorrow.”

Vista Land Sets the Tempo for Connected Living with 'Synchrony' in the Visayas Region

The highlight of Synchrony was the presentation of residential developments across Dumaguete City, Cebu, and Iloilo, built to respond to the evolving needs of Visayan families and communities.

The event brought together the Vista Land business team and partners to explore how connections among heritage, home, and human-scale planning can refine the horizons of residential living in Camella Orilla in Dumaguete City, Camella Montevia in Cebu, and Harland Place at Georgia in Iloilo. In his welcome address, Engr. Ric Pallesco, Vista Land Group Head for South Luzon, Visayas, and Mindanao, highlighted the role of expanding infrastructure in facilitating the movement of people, goods, and opportunities across the region.

"These road networks are foundational forces making our newest residential developments both scalable and sustainable," he noted. "As regional economies reach their potential, Vista Land positions itself at its intersections, where accessibility meets aspiration, and where residential vision meets real-world opportunities."

Synchrony: Connected Living in the Visayas Region, was a platform for Vista Land to unveil its vision for real estate in Visayas, one that is attuned to the shifting urban patterns and strategic growth corridors in the islands.

Host Vanessa Caro welcomed the attendees while the interpretive interludes by the Sidlangan Dance Company captured themes of form, flow, and function, aligned with the Vista Land ethos of creating communities in concert with their surroundings. Representatives from Vista Land Strategic Commercial Assets Division introduced a range of commercial land and space leasing opportunities in the region. As the event drew to a close, company executives raised a ceremonial toast, a symbolic gesture of shared vision and steadfast commitment. Attendees left informed and inspired, witnessing how Vista Land continues to chart the course of Philippine real estate, one region, one road, and one community at a time.

Rooted in place, reaching in purpose

The highlight of Synchrony was the presentation of three residential developments across Dumaguete City, Cebu, and Iloilo, each shaped by the nuances of its locale and built to respond to the evolving needs of Visayan families and communities.

Adding to the momentum was the introduction of Camella Orilla in Dumaguete City and Camella Montevia in Talamban, Cebu by Concept Development Officer Ar. Eric Suarez.

With direct access to the Dumaguete North Road and a short distance from the downtown area through the Bacolod Economic Highway and Sibulan Airport, Camella Orilla is where the serenity of nature meets the sanctuary of a built environment. The community invites residents to enjoy a laid-back lifestyle without compromising on modern conveniences, tailored for Overseas Filipinos and seasoned retirees seeking a restful yet rewarding pace of life.

Along the sloping ridges in eastern Cebu, Camella Montevia in Talamban presents a haven within reach of South Road Properties (SRP). Combining calm and connectivity, the residential neighborhood offers premium residential living with access to educational institutions, healthcare facilities, and economic centers, making it ideal for growing families. 

At Harland Place in Savannah, Iloilo will rise, an enclave of themed residential developments built for professionals advancing in their careers.

Within Georgia, the biggest lifestyle destination in Iloilo, Harland Place in Savannah will rise, an enclave of themed residential developments built for professionals advancing in their careers. With construction on the Iloilo-Capiz-Aklan Expressway underway and the Iloilo International Airport continuing to expand its reach, the province is rapidly becoming a vital gateway not only within Visayas but also to the entire country. 

Pioneering excellence in property development

As the holding company of the residential ventures of Vista Group, Vista Land is primarily engaged in developing master planned communities, horizontal properties, and vertical residences in the Philippines' key growth areas.

Engr. Ric A. Pallesco, Group Head for South Luzon, Visayas, and Mindanao gave an  inspiring talk to business partners at the launch of  Vista Land’s new residential developments in the Visayas Region.

Filipinos deserve the best—this driving belief has been integral to Vista Land and its day-to-day operations and is the secret to its success. Creating better, more expansive, and globally oriented offerings and experiences for its residents while delivering excellent long-term investment growth for its stakeholders has always been the driving force behind the conglomerate's continuous evolution.

To learn more about Vista Land developments in the Visayas, visit www.vistaland.com.ph. Discover the latest news and offerings @VistaLandOfficial. 

Beauty titlist, entrepreneur, and corporate host Vanessa Caro welcomed the attendees to an afternoon marked by rhythm and regional pride

Cetaphil Bright Healthy Radiance Unveils RadianceLabs Workshop in Partnership with DermHQ: A Bright Approach to Radiance for Sensitive Skin

Post Inflammatory Hyperpigmentation (PIH) is a persistent skin care concern, particularly for individuals with sensitive skin. Acne-related PIH affects 80% of patients. This is what happens when acne scars start to fade: the fading process usually takes a long time and can be a frustrating experience for those dealing with other skin problems.

Knowing that this frustration can cause consumers to seek unsafe and unvetted skin care practices, Cetaphil Bright Healthy Radiance, the brand recommended by dermatologists for everyone’s sensitive skin partnered with the skin experts from DermHQ to present the RadianceLabs Workshop (name to be finalized).

Cetaphil Bright Healthy Radiance offers a science-led, multi-action approach to tackling skin-related concerns—chiefly PIH, uneven skin tone and dullness for those with sensitive skin. The workshop aims to highlight the power of targeted ingredients and dermatological science in creating effective yet gentle skincare.

At the core of the Bright Healthy Radiance line is a synergistic blend of active ingredients called GentleBright Technology, with niacinamide, known to reduce the appearance of dark spots; and sea daffodil extract, which helps visibly reduce pigmentation. This unique formulation is clinically proven to brighten and even out skin tone without irritation.

DermHQ brings its clinical credibility to the collaboration, helping to translate scientific findings into real-world solutions for patients with sensitive skin. The RadianceLabs Workshop will serve as a platform for skin health professionals and advocates to discuss evidence-based strategies for managing pigmentation issues and improving skin luminosity—safely and effectively.

This initiative further reinforces Cetaphil’s position as a leader in sensitive skincare, offering solutions that are both gentle and powerful, grounded in dermatological science and clinical results.

Reveal your radiant glow with Cetaphil Bright Healthy Radiance, specially formulated for sensitive skin to brighten and even out your skin tone in just 2 weeks. Ready to upgrade your skincare routine? You can shop Cetaphil Bright Healthy Radiance now from trusted retailers like Watsons, Mercury Drug, Lazada, Shopee, and the TikTok Shop — all available in the Philippines.

Don’t forget to stay connected and inspired by following Cetaphil Philippines on social media. Get the latest updates, skincare tips, and glowing transformations on Facebook, Instagram, and TikTok. Your journey to healthy, radiant skin starts here!

Taste Korea’s Finest: Paldo’s Casual Fine Dining Arrives at SM Podium

Manila just got a taste of royalty with the arrival of Paldo, the first Korean fine dining restaurant in the Philippines, now open at SM Podium. Known for its curated mix of premium dining and experimental concepts, SM Podium is the perfect setting for Paldo’s fresh yet traditional take on Korean cuisine. Owned and brought to life by Ryan Bang, the restaurant delivers a dining experience that’s both casual and refined.

Paldo, which means “eight provinces,” takes its patrons on a journey across South Korea through dishes that represent the country’s rich and diverse food culture. From bold southern flavors to delicate northern specialties, the restaurant brings the heart of Korea to Manila.

At Paldo, the goal is simple: to show Filipinos how kings and queens of Korea once dined, without making it feel intimidating or out of reach. Here, fine dining is made casual and affordable, while still holding on to the elegance and authenticity of royal Korean meals.

Experience the perfect mix of tradition and culinary creativity, where every dish celebrates the finest of Korean cuisine by bringing out its rich flavors and textures. 

One of Paldo's must-tries is Surasang, also known as the “King’s Meal”—a traditional full-course spread once served to royals and aristocrats during the Joseon dynasty. It features an impressive variety of mains and sides, including Doenjang Jjigae (soybean stew), Dakgalbi (spicy stir-fried chicken), Braised Back Ribs, Royal Modeum Jeon (Korean-style savory pancakes), and Japchae (stir-fried glass noodles). 

For something more curated, try Chef Sam Kim’s Signature Set—a thoughtfully selected lineup of traditional Korean dishes elevated with modern flair. The set includes Briquettes Bulgogi, marinated pork grilled over charcoal, and Doenjang Jjigae, a rich soybean stew with snails, tofu, mushrooms, and vegetables.

Both sets are served with a variety of carefully prepared side dishes, each chosen to round out the meal and bring out the essence of Korean flavors.

Paldo also offers a range of drinks that perfectly suit the bold flavors of each meal, making every bite even more satisfying.

Complementing the food is Paldo’s warm and elegant interior, with wood accents and earth tones that transport diners straight to the heart of a traditional Korean setting—perfect for both casual lunches and special dinners. It’s a great fit for SM Podium, offering a unique and elevated dining experience in one of the city’s top lifestyle destinations.

Visit Paldo at the 5th level of SM Podium and enjoy a unique Korean fine dining concept. Whether you’re gathering for a special meal or simply treating yourself, Paldo brings the rich flavors and traditions of Korea to the heart of the city. There’s always more to enjoy and more to share at SM, for more exclusive dining experiences and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

Rex Education Celebrates 75 Years of Commitment to Education at AECON 2025

Rex Education marked its 75th anniversary at AECON 2025, held on January 16-17 at the Gallio Events Hall in Parañaque. The theme, celebrating 75 Years of Commitment to Quality Education: Seamless and Meaningful Learning Experiences Through Assessment, Intervention, and Enrichment, highlighted the company’s dedication to education. 

Nearly 1,000 educators, school leaders, and stakeholders attended the two-day event, which focused on addressing key educational challenges through insightful discussions and knowledge-sharing.

Gathering of Change Makers in Education

Each year, AECON addresses pressing issues in education, equipping teachers and leaders with valuable insights and solutions. This year, as part of its 75th anniversary, the focus is on creating seamless and meaningful learning experiences for every learner and educator.

In his opening remarks, REX COO Roger John Y. Fontelera highlighted that education is not a one-size-fits-all approach. He stated, "This year’s AECON isn’t about giving ready-made solutions. Instead, it’s about creating a space for reflection, learning, and collaboration. We want to provide you with stepping stones—resources, strategies, and ideas—that you can adapt to meet the specific needs of your schools, communities, and learners."

Department of Education (DepEd) Undersecretary Peter Irving Corvera delivered a keynote address emphasizing the urgency of preparing Filipino learners for an increasingly digital world. 

He reaffirmed the agency’s commitment to developing future-ready learners by integrating technology, enhancing critical thinking, and strengthening public-private collaborations.

One key session featured a panel discussion with respected education experts and policymakers:

Dr. Karol Mark Yee, Executive Director o of the Second Congressional Commission on Education (EDCOM 2)

Dr. Dina Joana Ocampo, Professor at the University of the Philippines and former DepEd Undersecretary for Curriculum and Teaching

Ms. Rhodora Ferrer, Executive Director of the Private Education Assistance Committee (PEAC)

Atty. Joseph Noel Estrada, Legal Counsel of the Coordinating Council of Private Educational Associations (COCOPEA)

Moderated by Dr. Edizon Fermin, Vice President for Academic Affairs at National Teachers College, the discussion focused on improving learning outcomes in the Philippines. It emphasized evidence-based policy decisions, stronger accountability among education leaders, and the importance of authentic assessments to accurately measure student progress.

In the afternoon, Dr. Amy Berry, Director of EngagED Consulting, led a plenary session on student engagement. She challenged traditional approaches and introduced innovative methods that empower both teachers and students to co-create meaningful learning experiences.

A Moment of Gratitude and the Symphony of Learning

The second day of AECON began with a Thanksgiving Mass celebrated by Most Reverend Jesse Mercado, Bishop of Parañaque, reflecting on the journey of Rex Education and its mission to support Filipino education.

After the mass, REX CEO Don Timothy Buhain introduced the Symphony of Learning Solutions, a suite of educational resources supporting lifelong learning, from early childhood to professional development. This initiative highlights REX’s commitment to integrating assessment, intervention, and enrichment for educators and learners.

Buhain compared learning to a symphony, where every effort, resource, and voice comes together to create something meaningful. He assured, "The symphony will improve—with practice, continuous learning, change, and execution. 

In the future, there will be additions when they are necessary. We will listen and count on our Edukampyon community, including the voice of our learners."

The Symphony of Learning Solutions includes lesson exemplars, learning instruments, digital platforms like Schoology, and targeted assessments to ensure well-rounded education at every stage.

A Unified Pledge for Quality Education

As the congress concluded, a spirit of unity filled the hall as attendees stood for the Edukampyon Pledge. Led by Jeanne Marie Tordesillas, Chief Marketing Officer of REX, this solemn moment reaffirmed the commitment of educators and education stakeholders to advancing quality education, advocating for policies that support meaningful learning, and prioritizing the best interests of Filipino learners.

75 Years and Beyond: The Edukampyon Commitment

Reaching 75 years is a testament to Rex Education’s dedication to every learner and educator it has served. The journey continues.

In his message of gratitude, REX Chairman and President Atty. Dominador Buhain thanked all the Edukampyons and shared, "Seventy-five years, and our work is not yet done. 

The future demands more from us, and we accept that challenge with open hearts and minds... We vow to continue listening, learning, and innovating to provide high-quality learning solutions for every Filipino learner."

As Rex Education looks beyond 75 years, its commitment remains—to be the trusted katuwang of every Filipino educator, school, and learner, fostering lifelong learning for generations—para sa bata, para sa mamamayan, para sa bayan, for life.

SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

Celebrating the strength of 17,000+ thriving businesses

In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

A symbol of innovation and perseverance

The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector. 

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea 

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility. 

With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

About SM Supermalls

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide.

Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!